How To Place An Aweber Optin Form On WordPress

How To Articles

Adding an AWeber sign-up form to a WordPress site is an effective method for expanding your mailing list and engaging with your followers. In this guide, I will take you through each step of the process and provide my own advice and experiences.

Why AWeber?

AWeber is a powerful email marketing tool that allows you to create and manage your email lists, send automated campaigns, and track your results. It provides an easy-to-use interface and integrates seamlessly with WordPress, making it a popular choice for bloggers, marketers, and business owners.

Step 1: Sign up for AWeber

The first step is to sign up for an AWeber account if you haven’t already. Visit their website at and follow the instructions to create your account. Once you’re done, log in to your AWeber dashboard.

Step 2: Create an Opt-In Form in AWeber

In your AWeber dashboard, click on the “Sign Up Forms” tab. Here, you can choose to create a new form or use an existing template. AWeber provides a variety of form templates to choose from, or you can start from scratch and customize your own.

Personal Tip: I recommend keeping your opt-in form simple and visually appealing. Avoid overwhelming your visitors with too many fields or distractions. Focus on capturing their email address and maybe one or two additional relevant details.

Step 3: Customize Your Opt-In Form

Once you have selected a form template or created your own, it’s time to customize it. AWeber offers a drag-and-drop editor that allows you to easily modify the form fields, text, colors, and styling. Take your time to make it match your website’s design and branding.

Personal Tip: Consider adding a compelling headline and a persuasive call-to-action to encourage visitors to subscribe to your list. Also, make sure to include a clear privacy statement to assure your audience that their information is safe with you.

Step 4: Generate the Opt-In Form Code

After you have customized your opt-in form, click on the “Publish” button. AWeber will generate the HTML code for your form. Copy the code to your clipboard.

Step 5: Add the Opt-In Form to WordPress

Now it’s time to add the opt-in form to your WordPress website. Log in to your WordPress dashboard and navigate to the page or post where you want to place the form. In the editor, switch to the “Text” mode, which allows you to work directly with HTML code.

Paste the opt-in form code in the desired location within the editor. Save or update your page or post, and then preview it to see the form in action.

Personal Tip: Experiment with different placements on your website to find the most effective position for your opt-in form. Consider using prominent areas such as the sidebar, header, footer, or within your content itself.


Placing an AWeber opt-in form on WordPress can significantly boost your email marketing efforts and help you engage with your audience more effectively. By following the steps outlined in this article, you’ll be able to create a customized opt-in form and seamlessly integrate it into your WordPress website. Remember, simplicity, relevance, and visual appeal are key elements to consider when designing your form. Good luck!