Google Ads is an effective tool that enables businesses to connect with their desired audience through online advertising. However, paying for Google Ads in Nigeria can be a little challenging. In this article, I will share my personal encounter and offer a detailed walkthrough on how to pay for Google Ads in Nigeria.
Introduction
As a digital marketer based in Nigeria, I understand the challenges that come with paying for Google Ads. Nigeria is not listed as one of the supported countries for Google Ads payment methods, which can make it difficult for businesses in Nigeria to advertise effectively on the platform. However, with a few workarounds and a bit of patience, it is possible to overcome this obstacle.
Step 1: Set Up a Foreign Currency Account
The first step in paying for Google Ads in Nigeria is to set up a foreign currency account. This will allow you to make transactions in the currency that Google Ads accepts. Contact your bank to inquire about opening a foreign currency account. They will guide you through the process and provide you with the necessary documentation.
Step 2: Obtain a Dollar Debit Card
Once you have opened a foreign currency account, you will need to obtain a dollar debit card. This card will allow you to make online payments in dollars, which is the currency that Google Ads accepts. Contact your bank to request a dollar debit card and complete any required application forms.
Step 3: Fund Your Dollar Debit Card
After receiving your dollar debit card, you will need to fund it with the necessary amount to pay for your Google Ads. You can do this by transferring funds from your local currency account to your foreign currency account. Your bank will guide you through the process of converting your local currency to dollars and transferring the funds to your dollar debit card.
Step 4: Set Up Your Google Ads Account
If you haven’t done so already, create a Google Ads account by visiting the Google Ads website. Follow the instructions to set up your account and create your first ad campaign. Make sure to choose the currency as US dollars during the setup process.
Step 5: Make Payments for Google Ads
With your dollar debit card ready and your Google Ads account set up, you can now proceed to make payments for your ads. Navigate to the billing section of your Google Ads account, select the payment method as “Credit/Debit Card,” and enter your dollar debit card details. Confirm the payment amount and submit the payment. Your ads will start running once the payment is processed.
Conclusion
Paying for Google Ads in Nigeria may require some extra steps, but it is definitely possible. By setting up a foreign currency account, obtaining a dollar debit card, and funding it with the necessary amount in US dollars, you can overcome the limitations and advertise your business effectively on Google Ads. Remember, patience is key, and it’s important to stay informed about any changes in payment methods that Google may introduce in the future.