How To Migrate From Mailchimp To Klaviyo

How To Articles

As a marketing professional, I understand the importance of finding the right email marketing platform for your business. In this article, I will guide you through the process of migrating from Mailchimp to Klaviyo, sharing personal insights and commentary along the way.

Why Consider Migrating from Mailchimp to Klaviyo?

Before we dive into the migration process, let’s talk about why you might want to consider switching from Mailchimp to Klaviyo. While Mailchimp is a popular choice for email marketing, Klaviyo offers some unique advantages that make it a compelling option for many businesses.

Klaviyo provides advanced segmentation and personalization features, allowing you to create highly targeted email campaigns. With Klaviyo, you can leverage customer data from your ecommerce platform to send personalized messages based on individual behaviors and preferences.

In addition, Klaviyo’s robust automation capabilities make it easy to set up complex workflows to nurture leads and drive conversions. Whether you’re looking to send abandoned cart reminders or personalized product recommendations, Klaviyo has you covered.

Now that we’ve established why Klaviyo might be the right choice for you, let’s move on to the migration process.

Migrating from Mailchimp to Klaviyo: Step-by-Step Guide

Step 1: Export Your Subscriber List

The first step in the migration process is to export your subscriber list from Mailchimp. To do this, log in to your Mailchimp account and navigate to the “Audience” tab. From there, select the audience you want to export and click on the “Export Audience” button.

Once you have exported your subscriber list, save the file in a format that can be easily imported into Klaviyo, such as CSV or Excel.

Step 2: Set Up Your Klaviyo Account

If you haven’t already, sign up for a Klaviyo account. Once you’re logged in, you’ll need to set up your account by providing some basic information about your business and email marketing goals.

Next, navigate to the “Lists & Segments” section in Klaviyo and create a new list. This is where you’ll import your subscriber list from Mailchimp.

Step 3: Import Your Subscriber List

To import your subscriber list from Mailchimp to Klaviyo, click on the “Import” button within your newly created list in Klaviyo. Select the CSV or Excel file you exported from Mailchimp and follow the prompts to map the data fields correctly.

Once the import is complete, Klaviyo will automatically begin syncing your subscriber data and segmenting your list based on the information provided. This process may take some time, depending on the size of your list.

Step 4: Set Up Email Templates

Now that your subscriber list is imported, it’s time to set up your email templates in Klaviyo. Klaviyo offers a wide range of customizable email templates to choose from, or you can create your own using their drag-and-drop editor.

Take this opportunity to refresh your email design and incorporate your brand’s visual identity. Personalize your templates with dynamic content blocks and merge tags to ensure your emails are tailored to each recipient.

Step 5: Build Automation Workflows

One of the key advantages of migrating to Klaviyo is the ability to leverage automation workflows. Take the time to map out your customer journey and set up automation workflows that will help you engage and convert your subscribers.

Whether it’s a welcome series for new subscribers or a re-engagement campaign for inactive contacts, Klaviyo’s automation features provide endless possibilities for targeting and personalization.


Migrating from Mailchimp to Klaviyo can be a seamless process with the right strategy and approach. By following the step-by-step guide outlined in this article, you’ll be well on your way to harnessing the power of Klaviyo’s advanced segmentation, personalization, and automation capabilities.

Remember, every business is unique, so take the time to customize your migration process to align with your specific goals and requirements. Good luck!