Hello there! Today, I would like to discuss my personal experience with creating three columns using Mailchimp. As a devoted Mailchimp user, I have discovered that incorporating columns can significantly improve the aesthetic of your email campaigns. Let’s jump in and discover the necessary steps to achieve this.
Step 1: Create a New Campaign
The first step is to log in to your Mailchimp account and navigate to the “Campaigns” tab. From there, click on the “Create Campaign” button to start a new campaign. Choose the type of campaign you want to create, whether it’s a regular email, an automated email, or an A/B test campaign.
Step 2: Design Your Email
After selecting the type of campaign, you will be directed to the campaign builder. Here, you can choose a template or start from scratch. To create three columns, it’s best to start with a template that already has a column layout.
Once you’ve selected a template, you can customize it by adding your own content, images, and branding. To add a personal touch, think about incorporating your unique writing style and including personalized greetings or anecdotes that resonate with your audience. Remember, authenticity goes a long way in building connections!
Step 3: Add Content Blocks
To create three columns in your email, you’ll need to add content blocks. In Mailchimp, these blocks are called “merge tags.” To add a merge tag, simply click on the “Content” tab in the builder and drag the “Text” block to the desired location in your email template.
Repeat this step two more times to add three text blocks. Place them side by side to create the three-column layout. You can adjust the width of each block to achieve the desired column width. To do this, click on the block and adjust the settings in the sidebar.
Step 4: Customize the Columns
Now that you have your three columns, it’s time to customize them. Click on each text block to add your content. You can format the text, change the font, add hyperlinks, and even insert images or videos. Be creative and make the columns visually appealing.
Additionally, Mailchimp offers various customization options like adding background colors, borders, or changing the spacing between columns. Play around with these settings to find the perfect style that matches your brand and resonates with your subscribers.
Step 5: Preview and Test
Before sending out your email campaign, it’s crucial to preview and test it. Mailchimp provides a preview mode where you can see how your email will look on different devices and email clients. Take the time to go through each column and ensure that everything appears as intended.
You can also send a test email to yourself or a colleague to double-check the layout, readability, and overall experience. Testing is essential to catch any potential issues and make necessary adjustments before sending it out to your subscribers.
In Conclusion
Creating three columns in Mailchimp can take your email campaigns to the next level. By following these steps and adding your personal touches, you can design visually appealing emails that engage your subscribers. Remember to stay true to your brand, be creative, and test everything before hitting that send button. Good luck with your next email campaign!