When it comes to building a subscriber list based on purchase using MailerLite, I have found it to be an effective and reliable tool. In this article, I will guide you through the process of creating a subscriber list that is tailored to your customers’ purchase history. With a personal touch and my own commentary from first-hand experience, I will take you deep into the details of using MailerLite to maximize your email marketing efforts.
The Power of Subscriber Lists
Before diving into the specifics of creating a subscriber list based on purchase with MailerLite, it’s important to understand the power and benefits that come with it. By segmenting your subscribers based on their purchase history, you can send highly targeted and relevant email campaigns that resonate with your audience. This not only increases the likelihood of engagement but also boosts your conversions and sales.
Getting Started with MailerLite
If you haven’t already, the first step is to sign up for a MailerLite account. Once you’re logged in, navigate to the “Subscribers” tab. Here, you’ll find an option to create a new group. Click on it and give your group a relevant name that reflects the segment you want to create, such as “Customers who made a purchase.”
Now that you have your group set up, it’s time to import your existing subscriber list. MailerLite provides various methods to import your subscribers, including manual entry, CSV file upload, and integration with other platforms like Shopify or WooCommerce. Choose the method that suits your needs best and follow the on-screen instructions to import your subscriber data.
Creating Custom Fields
Custom fields allow you to gather additional information about your subscribers and personalize your email campaigns further. In this case, you’ll want to create a custom field to track your customers’ purchase history. To do this, go to the “Subscribers” tab and click on “Custom Fields” on the left-hand side. Create a new custom field called “Purchase History” or any other relevant name.
Once you have created the custom field, you can start populating it with data. For each subscriber in your “Customers who made a purchase” group, enter the relevant purchase information in the “Purchase History” field. This could include the date of purchase, the product purchased, or any other details that are important for your email marketing strategy.
Segmenting Subscribers Based on Purchase
Now that your subscriber list is imported, and you have created the necessary custom fields, it’s time to segment your subscribers based on their purchase history. MailerLite offers a powerful segmentation feature that allows you to create precise segments based on specific criteria.
To create a segment based on purchase history, go to the “Subscribers” tab and click on “Segments” on the left-hand side. Click on “New segment” and define the criteria for your segment. In this case, you’ll want to set the condition to “Purchase History” is not empty. This will ensure that only subscribers with a purchase history are included in the segment.
Personalizing Your Email Campaigns
With your subscriber list segmented based on purchase history, you can now create highly personalized and targeted email campaigns. MailerLite provides a variety of personalization options, such as inserting the subscriber’s name or dynamically displaying products based on their previous purchases.
When crafting your email campaigns, make sure to add a personal touch and commentary from your own perspective. Sharing your thoughts and experiences can help establish a stronger connection with your subscribers and make your emails feel more authentic and genuine.
Building a subscriber list based on purchase using MailerLite can be a game-changer for your email marketing strategy. By leveraging the power of segmentation and personalization, you can tailor your email campaigns to each subscriber’s purchase history, increasing engagement and driving conversions. With MailerLite’s user-friendly interface and robust features, creating and managing these segmented lists is a breeze. Give it a try and see the positive impact it can have on your email marketing efforts!