How To Make An Email Course With Mailerlite

How To Articles

Today, I will demonstrate how to generate an email course with MailerLite. As an individual with prior expertise in developing email courses, I can attest to MailerLite’s remarkable capabilities in delivering all the essential elements for a smooth and user-friendly experience.

Before diving into the details, let me briefly explain what an email course is. An email course is a series of lessons or content that is delivered to subscribers’ inboxes over a specific period of time. It’s a great way to share valuable knowledge, establish yourself as an expert in your field, and build a strong connection with your audience.

The first step in creating an email course with MailerLite is to sign up for an account. Visit their website,, and click on the “Sign Up” button. The process is simple and straightforward, and you’ll be up and running in no time.

Once you’ve created your account, you’ll be directed to the MailerLite dashboard. This is where all the magic happens. Take a moment to familiarize yourself with the layout and navigation, as it will make your email course creation process much smoother.

Creating Your Email Course

Now, let’s get into the nitty-gritty of creating your email course. Start by clicking on the “Automation” tab in the top menu. This is where you’ll find all the tools and features you need to set up your email course.

Click on the “Create Workflow” button and give your workflow a name. This name will help you identify your email course later on, so choose something descriptive and meaningful. For example, if you’re creating a course on photography tips, you could name it “Photography Tips Course.”

Once you’ve named your workflow, you’ll be directed to the workflow editor. This is where you’ll build your email course step by step. To add your first lesson, click on the “Add Emails” button. You’ll be prompted to choose a trigger for this email, such as “When a subscriber joins a group” or “On a specific date.”

Select the trigger that makes sense for your email course and click “Next.” You’ll then have the option to create a new email or choose an existing email from your template library. If you’re new to email marketing, I recommend starting with a pre-designed template. MailerLite offers a wide range of beautifully designed templates that you can customize to fit your brand.

Once you’ve selected your email template, it’s time to customize the content. This is where you can add your personal touches and commentary to make the course feel more engaging and authentic. Write the lesson content, add images or videos, and make it as informative and valuable as possible.

Repeat this process for each lesson in your email course. You can set the time intervals between each lesson, such as sending an email every day or every week. MailerLite allows you to easily schedule and automate your emails, so you can set it and forget it.

Engaging with Your Subscribers

Creating an email course is not just about sending out lessons. It’s also about engaging with your subscribers and building a relationship with them. MailerLite offers several features to help you achieve this.

One of my favorite features is the ability to personalize your emails using merge tags. Merge tags allow you to dynamically insert subscriber-specific information, such as their name or location, into your emails. This personal touch can make your subscribers feel valued and connected to your course.

Another way to engage with your subscribers is through email automation. MailerLite allows you to set up triggers and actions based on subscriber behavior. For example, you can set up an automation that sends a follow-up email to subscribers who have completed your course, offering them a special discount or additional resources.


Creating an email course with MailerLite is an excellent way to share your knowledge, connect with your audience, and establish yourself as an expert. With its user-friendly interface and powerful features, MailerLite makes the process seamless and enjoyable.

If you’re thinking about creating an email course, I highly recommend giving MailerLite a try. Sign up for an account today and start sharing your expertise with the world!