How To Make A Contact List To Import Into Mailerlite

How To Articles

Making a contact list is a crucial aspect of effectively managing your email marketing endeavors. In this piece, I will walk you through the steps of creating a contact list suitable for importing into MailerLite, a popular email marketing tool. In addition, I will incorporate personal insights and anecdotes from my own experiences to enhance its relevance and educational value.

Why is a Contact List Important?

Before we dive into the process, let’s understand why having a contact list is crucial for your email marketing strategy. A contact list allows you to organize and segment your subscribers based on different criteria, such as demographics or interests. This segmentation enables you to send targeted and personalized email campaigns, increasing the chances of engaging your audience and driving conversions.

Now, let’s get started with creating a contact list for MailerLite.

Step 1: Define Your Audience

The first step in creating a contact list is to clearly define your target audience. Think about the characteristics and demographics of the people you want to connect with through your email marketing campaigns. This could be based on factors such as age, location, industry, or interests.

For example, if you run a fitness blog, your target audience might be health-conscious individuals who are interested in fitness and wellness. By defining your audience, you can tailor your email campaigns to their specific needs and interests.

Step 2: Gather Contact Information

Once you have defined your target audience, it’s time to gather their contact information. This can be done through various channels, such as website sign-up forms, lead generation campaigns, or even offline events.

When collecting contact information, it’s important to obtain explicit consent from your subscribers to comply with data protection regulations. Make sure you have a clear privacy policy and provide an option for subscribers to opt-in to receive your emails.

Step 3: Clean and Organize Your Data

Before importing your contact list into MailerLite, it’s essential to clean and organize your data. Remove any duplicate or outdated contacts to maintain the quality and accuracy of your list. You can use spreadsheet software, such as Microsoft Excel or Google Sheets, to perform this task efficiently.

Additionally, consider segmenting your contacts based on specific criteria. This will help you create targeted email campaigns and improve the overall effectiveness of your marketing efforts. For example, you could create segments for different geographic regions or customer interests.

Step 4: Import Your Contact List into MailerLite

Now that your contact list is clean and organized, it’s time to import it into MailerLite. Log in to your MailerLite account and navigate to the “Subscribers” section. Click on the “Import” button and select the file containing your contact list.

MailerLite supports various file formats, such as CSV, XLS, or XLSX. Make sure your file is formatted correctly before importing it. Map the columns from your file to the corresponding fields in MailerLite to ensure all the contact information is imported accurately.

Step 5: Add Personal Touches to Your Emails

Once your contact list is imported, it’s time to add personal touches to your emails. MailerLite offers various customization options, such as using merge tags to insert subscribers’ names or other personalized information into your emails. Personalization can significantly enhance the engagement and effectiveness of your email campaigns.

Remember to test your emails before sending them to your subscribers. Preview how they will appear on different devices and email clients to ensure a seamless experience for your audience.


Creating a contact list for MailerLite is an essential step in building and managing successful email marketing campaigns. By defining your audience, gathering contact information, cleaning and organizing your data, and utilizing the personalization features of MailerLite, you can take your email marketing to the next level.

Remember, a well-managed contact list enables you to send targeted and personalized content, which ultimately leads to higher engagement and better results for your business. Start building your contact list today and unlock the full potential of email marketing with MailerLite!