How To Integrate Hubspot With Shopify

How To Articles

Integrating HubSpot with Shopify has significantly revolutionized my e-commerce business. The effortless connection between these two robust platforms has streamlined customer relationship management and sales tracking. In this article, I will guide you through the detailed procedure of integrating HubSpot with Shopify and offer some personal tips and insights.

Why Integrate HubSpot with Shopify?

Before we dive into the integration process, let’s first understand why integrating HubSpot with Shopify is so beneficial. HubSpot is a robust CRM (Customer Relationship Management) platform that helps you manage and nurture your leads and customers effectively. On the other hand, Shopify is a popular e-commerce platform that allows you to build and run your online store.

By integrating HubSpot with Shopify, you can:

  1. Automatically sync customer data: When a customer makes a purchase on your Shopify store, their information and order details can be automatically synced to HubSpot, allowing you to have a holistic view of your customer interactions.
  2. Implement personalized marketing campaigns: With the data from HubSpot, you can create targeted marketing campaigns based on customer behavior, purchase history, and preferences.
  3. Track and analyze sales performance: By combining the power of HubSpot’s reporting tools with Shopify’s sales data, you gain valuable insights into your business’s performance and can make data-driven decisions to optimize your sales and marketing strategies.

Step-by-Step Guide to Integrating HubSpot with Shopify

Now, let’s get into the nitty-gritty of integrating HubSpot with Shopify. Follow these steps to seamlessly connect the two platforms:

Step 1: Set up your HubSpot account

If you don’t already have a HubSpot account, head over to their website and sign up for a free account. Once you have your account set up, you’ll be ready to connect it with Shopify.

Step 2: Install the HubSpot app from the Shopify App Store

In your Shopify admin panel, navigate to the App Store and search for the HubSpot app. Install the app and follow the prompts to connect your HubSpot account. Once the integration is complete, you’ll have access to HubSpot’s CRM features within your Shopify dashboard.

Step 3: Configure the integration settings

Within the HubSpot app in Shopify, navigate to the Settings section. Here, you’ll find various options to customize the integration to fit your business needs.

Some key settings to configure include:

  • Syncing customer data: Choose which customer data points you want to sync between HubSpot and Shopify, such as email addresses, names, order history, and more.
  • Mapping custom properties: If you have custom fields in HubSpot that are not available in Shopify, you can map them here to ensure a seamless data transfer.
  • Segmentation and workflows: Set up workflows and segmentation rules in HubSpot to automate your marketing and sales processes based on customer actions and data.

Step 4: Test and optimize

Once you’ve completed the initial integration setup, it’s essential to test the integration thoroughly to ensure everything is working correctly. Make a test purchase on your Shopify store and verify that the customer data and order details are accurately synced to HubSpot.

After testing, take the time to optimize your workflows and segmentation rules in HubSpot to make the most of the integration. Experiment with personalized email campaigns, abandoned cart workflows, and targeted promotions to maximize customer engagement and drive sales.


Integrating HubSpot with Shopify has revolutionized the way I manage and grow my e-commerce business. The ability to sync customer data, implement personalized marketing campaigns, and track sales performance has provided me with valuable insights and improved my overall business operations.

By following the step-by-step guide outlined in this article, you too can integrate HubSpot with Shopify seamlessly. Take advantage of the power of these two platforms working together and elevate your e-commerce business to new heights.