Adding a MailerLite form to your website can be a highly effective strategy for collecting valuable leads and increasing your email subscriber base. This article will walk you through the steps of incorporating a MailerLite form into your website while also offering my own personal tips and insights.
Why Use MailerLite for Form Integration?
Before we dive into the technical details, let me briefly explain why I recommend using MailerLite for form integration. MailerLite is a user-friendly email marketing platform that offers a wide range of features, including easy-to-use form builders. Their forms are customizable, mobile responsive, and can seamlessly integrate with various website platforms.
Now, let’s get into the nitty-gritty of inserting a form from MailerLite into your website.
Step 1: Create a Sign-Up Form in MailerLite
The first step is to log in to your MailerLite account and create a sign-up form. MailerLite provides a straightforward form builder that allows you to customize the design, fields, and behavior of your form. You can add fields for name, email address, and any other information you want to collect from your subscribers.
Once you have created the form and customized it to your liking, MailerLite will provide you with an embed code that you can use to insert the form into your website.
Step 2: Choose a Placement for Your Form
Deciding where to place your form on your website is crucial for maximizing its visibility and conversion potential. Consider strategic locations, such as the sidebar, footer, or within relevant blog posts. Experiment with different placements to find what works best for your website and audience.
Step 3: Insert the Embed Code
Now comes the technical part. To insert the MailerLite form into your website, you need to insert the embed code provided by MailerLite in the appropriate location.
If you are using a website builder or CMS like WordPress, you can often add the code by navigating to the editor or customization settings and pasting the code into a designated area. If you have access to the HTML code of your website, you can manually insert the code in the desired location.
<!-- Paste the MailerLite form embed code here -->
Step 4: Customize the Form Styling (Optional)
MailerLite provides options to customize the styling of your form to match your website’s design and branding. You can modify colors, fonts, button styles, and more to create a seamless integration. Take advantage of these customization options to make the form visually appealing and cohesive with your website’s overall aesthetic.
Step 5: Test and Optimize Your Form
After inserting the form, it’s important to test it thoroughly to ensure it works as intended. Fill out the form yourself and check if the submitted data appears correctly in your MailerLite account. Test the responsiveness of the form on different devices to make sure it looks and functions properly.
Once your form is live, keep an eye on its performance and optimize it based on the data you gather. Monitor conversion rates, track user behavior, and experiment with different form variations to improve the effectiveness of your lead capture efforts.
Conclusion
Inserting a form from MailerLite into your website is a valuable strategy for growing your email subscriber list. By following the steps outlined in this article, you can seamlessly integrate MailerLite forms into your website and start capturing valuable leads. Remember to customize the form, test its functionality, and continually optimize it to achieve the best results.