How To Import Subscribers To Mailerlite

How To Articles

Importing subscribers to MailerLite is an effortless and effective method of increasing your email list and expanding your audience. As a user of MailerLite for my own email marketing endeavors, I can personally confirm the user-friendly interface and robust functionalities. In this article, I will provide a detailed walkthrough of the process for importing subscribers to MailerLite, while also sharing some of my personal tips and insights.

Step 1: Prepare Your Subscriber List

The first step in importing subscribers to MailerLite is to prepare your subscriber list. Start by organizing your subscriber data in a spreadsheet, ensuring that each subscriber’s information is listed in separate columns. Include fields such as name, email address, and any additional information you want to collect.

Next, review your subscriber list and ensure that you have obtained proper consent from each subscriber to send them marketing emails. It’s essential to comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR).

Once you have prepared your subscriber list and obtained the necessary consent, save the spreadsheet in a compatible file format, such as CSV or XLSX.

Step 2: Access the Import Subscribers Feature

Now that your subscriber list is ready, log in to your MailerLite account and navigate to the “Subscribers” tab. Here, you will find the “Import” button, which will take you to the import subscribers feature.

Step 3: Choose Your Import Method

MailerLite offers three import methods: “Paste from file,” “Upload file,” and “Copy & paste.” Choose the method that best suits your needs.

If you have saved your subscriber list as a file, choose the “Upload file” option and select the file from your computer. If you want to manually copy and paste the subscriber information, choose the “Copy & paste” option. Alternatively, if you have a small number of subscribers, you can directly paste the information from a file using the “Paste from file” option.

Step 4: Map Your Subscriber Fields

After selecting your import method, you will be prompted to map your subscriber fields. This step ensures that the data from your subscriber list aligns correctly with MailerLite’s predefined fields.

For each column in your subscriber list, match it to the corresponding MailerLite field. For example, map the “Email Address” column to MailerLite’s “Email” field and the “First Name” column to the “Name” field. It’s important to ensure the correct mapping to maintain accurate subscriber information.

Step 5: Review and Confirm

Once you have mapped your subscriber fields, MailerLite will provide you with a preview of your imported data. Take a moment to review the information and ensure that everything looks accurate.

If you notice any errors or inconsistencies, you can go back and make the necessary changes before proceeding. Once you are satisfied with the preview, click the “Confirm import” button to import your subscribers to MailerLite.


Importing subscribers to MailerLite is a straightforward process that can greatly enhance your email marketing efforts. By following these steps and ensuring compliance with data protection regulations, you can efficiently grow your email list and engage with a larger audience. So why wait? Start importing your subscribers to MailerLite today and take your email marketing to the next level!