How To Import Email List To Facebook Ads

How To Articles

Importing a list of emails to Facebook Ads can be an effective method for targeting your current clients and expanding your audience. In this article, I will walk you through the steps of importing an email list to Facebook Ads and also share my own experience and tips.

Step 1: Prepare your Email List

The first step is to ensure that your email list is properly formatted and organized. Your list should be saved as a CSV file or an Excel spreadsheet. Make sure that the email addresses are in a single column and there are no empty cells or duplicate entries.

Step 2: Create a Custom Audience

Now, let’s head over to the Facebook Ads Manager. Click on the “Audiences” tab and then select “Create Audience” followed by “Custom Audience”. From the options provided, choose “Customer File”.

Next, you’ll be prompted to choose the source of your customer file. Select “Import from a file” and upload the CSV or Excel file containing your email list. Facebook will then match the email addresses in your list to Facebook user profiles.

Step 3: Map your Data

After uploading your customer file, Facebook will ask you to map the data fields. This step is crucial as it ensures that the right information is associated with each user. Match the email address field with the appropriate column in your file and ensure that any additional fields, such as name or location, are correctly mapped.

Remember, the more information you can include, the better you can segment and target your ads later on. Additionally, consider incorporating custom fields in your email list, such as purchase history or demographics, for even more precise targeting.

Step 4: Create an Ad Campaign

With your custom audience created, it’s time to set up your ad campaign. Navigate to the Ads Manager and click on “Create” to begin crafting your ads. Choose your campaign objective, whether it’s generating leads, driving traffic, or promoting a specific product.

When selecting your target audience, choose the custom audience you created earlier. This will ensure that your ads are shown only to the individuals in your email list. Additionally, you can layer on additional targeting options, such as age, gender, or interests, to further refine your audience.

My Personal Insights

Importing an email list to Facebook Ads has been a game-changer for my advertising efforts. By leveraging the power of personalized targeting, I’ve been able to reach the right customers with tailored messages and offers.

One key tip that I’ve found helpful is to regularly update and segment your email list. This allows you to create highly specific custom audiences, enabling you to run even more targeted campaigns and maximize your return on investment.


Importing an email list to Facebook Ads can be a highly effective strategy for reaching your target audience. By following the steps outlined in this article and incorporating your personal touches, you’ll be well on your way to running successful ad campaigns and growing your business.