How To Import Audiences From Ga4 To Google Ads

How To Articles

Hey there! Today, I want to share with you my personal experience and insights on how to import audiences from Google Analytics 4 (GA4) to Google Ads. As an avid user of both platforms, I must say that this feature has been a game-changer for me when it comes to optimizing my advertising campaigns.

Before we dive into the nitty-gritty details, let’s take a quick look at why importing audiences from GA4 to Google Ads is so valuable. GA4 provides you with a wealth of data about your website visitors, such as demographics, interests, and behaviors. By importing these audiences into Google Ads, you can create highly targeted and personalized campaigns that resonate with your audience.

Now, let’s get started with the step-by-step process of importing audiences from GA4 to Google Ads:

Step 1: Set up Google Analytics 4

The first thing you need to do is set up GA4 for your website. If you haven’t done this already, head over to the Google Analytics website and create a new GA4 property for your website. Follow the instructions to install the GA4 tracking code on your website to start collecting data.

Step 2: Enable Audience Export in GA4

Once you have GA4 set up, navigate to the Admin section and click on “Data Streams.” Select the data stream that corresponds to your website and click on “Settings.” In the settings page, make sure that the “Enable audience export” option is turned on.

Step 3: Link GA4 to Google Ads

Now, it’s time to link your GA4 property to your Google Ads account. In Google Ads, navigate to “Tools & Settings” and click on “Linked accounts.” Select “Google Analytics” and follow the prompts to link your GA4 property to Google Ads.

Step 4: Create Audiences in GA4

Before you can import audiences into Google Ads, you need to create them in GA4. Head over to the Audience section in GA4 and click on “Create audience.” Define the criteria for your audience based on demographics, behaviors, or any other relevant data points. Give your audience a name and save it.

Step 5: Import Audiences into Google Ads

Now comes the exciting part! In Google Ads, navigate to “Tools & Settings” and click on “Audience Manager.” Select “Audience Sources” and then click on the blue plus button to create a new source. Choose “Google Analytics” as the source type and select your GA4 property. Finally, select the audiences you want to import from GA4 and click on “Create audience.”

Voila! You have successfully imported audiences from GA4 to Google Ads. Now, you can use these audiences to create highly targeted campaigns, tailor your ad messaging, and improve your return on ad spend.


Importing audiences from GA4 to Google Ads is a powerful feature that allows you to leverage the rich data collected by GA4 to create more effective advertising campaigns. By following the steps outlined in this article, you can take full advantage of this integration and unlock the potential of personalized marketing. So, if you haven’t tried it yet, I encourage you to give it a go and see the impact it can have on your advertising efforts.