How To Highlight In Mailerlite

How To Articles

“MailerLite is a top choice for businesses in email marketing with its user-friendly platform and powerful features. A standout attribute of MailerLite is its capability to emphasize specific parts of your emails. This article will walk you through the process of effectively highlighting in MailerLite, and share some personal tips and commentary.”

Why Highlighting is Important

Highlighting is a powerful technique that can help draw attention to specific content in your emails. Whether you want to emphasize a call-to-action, highlight a special offer, or make important information more noticeable, highlighting can make a significant impact on your email’s effectiveness.

Step 1: Access the Email Editor

To begin highlighting in MailerLite, log in to your account and navigate to the “Campaigns” tab. Select the email campaign you want to work on or create a new one. Once you’re in the email editor, you can start customizing your email’s design and content.

Step 2: Select the Text to Highlight

Identify the section of text you want to highlight in your email. This can be a single word, a phrase, or an entire paragraph. Highlight the desired text by clicking and dragging the cursor over it.

Step 3: Apply the Highlight Style

With the text still selected, locate the formatting toolbar at the top of the email editor. Look for the icon that resembles a marker or a highlighter. Click on this icon to apply the highlight style to the selected text.


MailerLite offers a variety of highlight colors to choose from, allowing you to match your brand colors or create visual contrast that grabs attention. Experiment with different highlight colors to find the one that works best for your email’s design and content.

Step 4: Fine-tune the Highlight Styling

Once you’ve applied the highlight style, you may want to fine-tune the appearance of the highlighted text. MailerLite enables you to adjust the opacity and thickness of the highlight, ensuring it complements your overall email design and readability. Play around with these settings to achieve the desired effect.

Personal Touch: Using Highlighting Effectively

As a seasoned email marketer, I’ve found that using highlighting strategically can greatly enhance the impact of your email campaigns. Here are some personal tips and insights:

  • Focus on the most important elements: Highlighting works best when used sparingly. Identify the key elements that you want to emphasize and apply the highlight accordingly. This ensures that the highlighted content stands out without overwhelming the reader.
  • Use color psychology: Different colors evoke different emotions and associations. Consider the psychological impact of the colors you choose for your highlights. For example, yellow can convey urgency, while blue can signify trust.
  • Test and analyze: Like any other element in your email campaign, it’s crucial to test and analyze the effectiveness of your highlights. Experiment with different text, colors, and placements to see what resonates best with your audience.


Highlighting is a valuable feature offered by MailerLite that can elevate the effectiveness of your email marketing campaigns. By strategically applying highlight styles to your key content, you can draw attention, create emphasis, and ultimately drive better engagement and conversions. Remember to experiment, test, and analyze the results to continuously refine your highlighting techniques. Give it a try and see how highlighting can make a difference in your email marketing efforts!