How To Group Subscribers Mailerlite

How To Articles

When it comes to managing subscribers for your email marketing campaigns, having the ability to group them effectively can make all the difference. As a content creator who uses MailerLite, I’ve discovered some helpful tips and tricks for grouping subscribers that I’m excited to share with you. In this article, I’ll guide you through the process of grouping subscribers in MailerLite, providing personal commentary and insights along the way.

Getting Started with Subscriber Groups

Before we dive into the specifics, let’s first understand what subscriber groups are and why they are valuable. Subscriber groups allow you to categorize your audience based on specific criteria. By organizing your subscribers into groups, you can target them with tailored content, personalized offers, and relevant information.

In MailerLite, creating subscriber groups is a straightforward process. Start by logging into your MailerLite account and navigating to the “Subscribers” tab. From there, click on the “Groups” option. This will bring you to the groups management page, where you can create and manage your subscriber groups.

Creating a New Group

To create a new group, simply click on the “Create Group” button. Give your group a descriptive name that reflects the criteria you’ll be using to segment your subscribers. For example, if you have an online store that sells clothing, you might create groups based on gender, age, or purchase history.

Once you’ve created your group, you can start adding subscribers to it. You have two options: manual and automatic adding.

Manual Adding

Manual adding allows you to individually select subscribers and add them to your group. To do this, click on the group you want to add subscribers to, then click on the “Add Subscriber” button. From the drop-down menu, you can select the subscribers you want to include in the group.

When manually adding subscribers, it’s important to double-check that you’ve selected the correct individuals. This ensures that you’re sending the right content to the right people and avoids any potential mishaps or misunderstandings.

Automatic Adding

If you have a large number of subscribers, manually adding each one to a group can be time-consuming. Luckily, MailerLite offers automatic adding options to simplify the process.

One way to automatically add subscribers to a group is by using the “Conditions” feature. With conditions, you can set specific rules for subscribers to be automatically added to a particular group. For example, if you want to create a group for customers who have made a purchase in the last 30 days, you can set a condition based on their purchase history.

Another way to automate subscriber grouping is through the use of signup forms. MailerLite allows you to create customized signup forms to collect information from your subscribers. By embedding these forms on your website, you can collect data that will automatically assign subscribers to specific groups based on their responses.

Personal Touches and Commentary

As a content creator who actively uses MailerLite, I’ve found that subscriber grouping has had a significant impact on the success of my email campaigns. By segmenting my audience and sending targeted emails, I’ve seen higher open rates, click-through rates, and overall engagement.

One personal touch I’ve added to my subscriber groups is including their first name in the email subject line or greeting. When subscribers receive an email with a personalized touch, it shows that you value them as an individual, rather than just another recipient on a bulk email list.

Another strategy I’ve employed is grouping subscribers based on their level of engagement. By creating groups for highly engaged subscribers, I can send them exclusive content, reward them with special offers, and keep them excited and active in my email community.


In conclusion, grouping subscribers in MailerLite is a powerful tool that can help you personalize your email marketing efforts and improve engagement with your audience. By creating targeted groups, you can send relevant content, foster a sense of personalized communication, and ultimately drive better results for your campaigns. Remember to add personal touches, such as using subscribers’ first names, and leverage automation to streamline the grouping process. Start experimenting with subscriber groups today, and watch your email marketing efforts soar!