Beginning your journey with Google Analytics is a vital milestone for all website proprietors and digital marketers. It furnishes valuable observations on your website’s progress and visitor tendencies. In this piece, I will lead you through the procedure of configuring and acquiring your UA (Universal Analytics) tracking code.
What is Google Analytics?
Google Analytics is a free web analytics tool provided by Google. It allows you to track and analyze various aspects of your website’s performance, such as the number of visitors, their demographics, the sources of traffic, user behavior, and much more. By tracking these metrics, you can make data-driven decisions to improve your website’s performance and optimize your marketing strategies.
Step 1: Sign Up for Google Analytics
The first step is to sign up for a Google Analytics account. If you already have a Google account, you can use it to sign in. Otherwise, create a new Google account for your website’s analytics.
Once you have signed in to Google Analytics, click on the “Sign up” button and follow the prompts to provide information about your website, such as the website name, URL, industry category, and time zone. Make sure to read and accept the terms of service.
Step 2: Create a Property
After signing up, you need to create a property in Google Analytics. A property represents your website or mobile app. To create a property, click on the “Admin” tab, then select “Create Property” under the “Property” column.
Fill in the required information, including the property name, website URL, industry category, and reporting time zone. You can also enable features like data sharing settings if desired. Once done, click on the “Create” button to create your property.
Step 3: Obtain your UA Tracking Code
Once you have created a property, Google Analytics will provide you with a unique UA tracking code. This code needs to be added to your website’s HTML code so that Google Analytics can track the website’s data.
To obtain your UA tracking code, navigate to the “Tracking Info” section under the “Property” column, and click on “Tracking Code.” You will see a JavaScript code snippet starting with “<script>
“. Copy this code snippet.
Now, open the HTML code of your website and paste the tracking code just before the closing “