I faced a troublesome problem when utilizing Mailchimp: a contact that was marked as “cleaned.” In case you are unfamiliar with Mailchimp, it is an email marketing tool that enables you to send newsletters, promotions, and other kinds of emails to your audience. When a contact is labeled as “cleaned,” it signifies that Mailchimp was unsuccessful in delivering emails to that contact for various reasons.
Dealing with a cleaned contact can be quite a headache, especially if you rely on email marketing to reach your audience. In this article, I’ll walk you through the steps to fix a cleaned contact in Mailchimp and get your emails flowing smoothly again.
Step 1: Understand the Reason for Cleaning
The first step in fixing a cleaned contact is to understand why it was marked as cleaned in the first place. Mailchimp provides a few different reasons why a contact might be cleaned, such as:
- Email address bounced
- Unsubscribed by the contact
- Marked as spam
To find the specific reason for cleaning, you can navigate to the Contact’s profile in Mailchimp. Look for the “Cleaned” status and click on it to see more details. Once you know the reason, you can take appropriate action to address the issue.
Step 2: Verify the Email Address
In some cases, a contact might be cleaned due to an invalid or non-existent email address. To fix this, you need to verify the email address and update it if necessary. You can either reach out to the contact directly and ask them to confirm their email address, or if you have another reliable source of contact information, you can use that to update the email address in Mailchimp.
Step 3: Resubscribe the Cleaned Contact
If the contact was cleaned due to being unsubscribed or marked as spam, you can manually resubscribe them in Mailchimp. To do this, go to the contact’s profile, click on the “Actions” dropdown, and select “Resubscribe.” This will allow future emails to be delivered to the contact.
Step 4: Review Email Campaign Settings
In some cases, the issue might not be with the contact itself, but with the email campaign settings. Make sure to review your campaign settings, including the email content, subject line, and sender information. If any of these elements are triggering spam filters or causing delivery issues, you’ll need to make the necessary changes to ensure successful delivery to all contacts.
Conclusion:
Dealing with a cleaned contact in Mailchimp can be frustrating, but by following these steps, you can troubleshoot and fix the issue effectively. Remember to understand the reason for cleaning, verify the email address, resubscribe the contact if needed, and review your email campaign settings. By taking these actions, you’ll be able to ensure that your emails reach your audience and maximize the effectiveness of your email marketing efforts.