How To Find Gclid In Google Ads

How To Articles

Are you curious about locating the gclid in your Google Ads campaigns? As a seasoned digital marketer, I have come across this inquiry numerous times while utilizing Google Ads. In this article, I will guide you through the steps of discovering the gclid and elaborate on its significance in tracking conversions.

First of all, let’s clarify what a gclid is. Gclid stands for Google Click Identifier and is a unique parameter that is attached to the URL when someone clicks on your Google Ads ad. It helps Google track and measure the effectiveness of your ads and provides valuable insights into user behavior.

So, how do you find the gclid? The easiest way is to look at the URL of the landing page where the user is redirected after clicking on your ad. The gclid parameter is usually appended to the URL as a query parameter. It starts with “gclid=” followed by a long string of alphanumeric characters.

For example, if the landing page URL is “”, the gclid in this case is “ABCD1234”.

Alternatively, you can use Google Analytics to find the gclid. If you have linked your Google Ads and Google Analytics accounts, you can navigate to the “Acquisition” section in Google Analytics and click on “Google Ads” to view the gclids associated with your ads.

Why is it important to find the gclid? Well, tracking conversions is crucial for optimizing your Google Ads campaigns. By identifying the gclid, you can determine which ads and keywords are driving valuable actions on your website, such as purchases or lead submissions.

With this information, you can make data-driven decisions to improve the performance of your campaigns. For example, you can allocate more budget to the ads that generate a higher number of conversions or adjust your targeting based on the keywords that drive the most valuable traffic.

Furthermore, knowing the gclid allows you to integrate your ad data with other marketing tools and platforms. Many CRM systems or email marketing platforms support gclid tracking, which enables you to attribute conversions back to specific ads or campaigns and measure their ROI accurately.

In conclusion, finding the gclid in your Google Ads campaigns is essential for tracking conversions and optimizing your advertising efforts. Whether you look at the landing page URL or use Google Analytics, identifying the gclid allows you to make data-driven decisions and measure the effectiveness of your ads. So next time you launch a Google Ads campaign, don’t forget to find and leverage the power of the gclid!


In this article, we discussed how to find the gclid in your Google Ads campaigns. By understanding what the gclid is and why it is important, you can track conversions and optimize your advertising efforts effectively. Whether you rely on the URL or use Google Analytics, finding the gclid will provide you with valuable insights into the performance of your ads. So, go ahead and start leveraging the power of the gclid to drive better results!