How To Embed Survey In Mailerlite Newsletter

How To Articles

As a blogger and marketer, I recognize the significance of gathering feedback and interacting with my readers. A great approach to achieve this is by incorporating a survey in a MailerLite newsletter. In this piece, I will walk you through the steps of embedding a survey in your MailerLite newsletter, and also include my own personal insights and comments throughout.

Why Embedding a Survey in Your MailerLite Newsletter?

Before we dive into the steps, let’s talk about why you should consider embedding a survey in your MailerLite newsletter. Surveys are an excellent tool for gathering valuable insights from your audience, which can help you improve your products, services, or content. By embedding a survey directly in your newsletter, you make it convenient for your subscribers to provide feedback without leaving their email inbox.

Step 1: Creating Your Survey

The first step is to create your survey. There are various survey tools available, such as SurveyMonkey, Google Forms, and Typeform. Choose the one that best suits your needs and create a survey that aligns with the goals of your newsletter.

Step 2: Generating the Embed Code

Once you have created your survey, you’ll need to generate the embed code. This code allows you to embed the survey directly into your MailerLite newsletter. The process may vary depending on the survey tool you’re using, but most tools provide a straightforward way to generate the code.

Step 3: Adding the Survey to Your MailerLite Newsletter

Now that you have the embed code, it’s time to add the survey to your MailerLite newsletter. Log into your MailerLite account and navigate to the newsletter editor. Select the block where you want to embed the survey, and click on the “Insert” button or the “+” icon.

In the “Insert” menu, choose the option to insert custom HTML code. Paste the embed code generated from your survey tool into the HTML code box. Make sure to save your changes.

Step 4: Testing and Sending the Newsletter

Before sending out your newsletter, it’s essential to test the embedded survey to ensure it works correctly. Preview your newsletter and click on the embedded survey to make sure it opens and functions as expected.

Once you are satisfied with the testing, it’s time to send out your newsletter. Craft a compelling introduction to engage your subscribers and encourage them to take the survey. Mention the purpose of the survey, how long it may take them to complete, and the value of their feedback.

Personal Touch and Commentary

As a marketer, I have found that adding a personal touch to my newsletters significantly improves engagement. Consider sharing a personal story or experience related to the survey topic. This will help your subscribers connect with you on a more personal level and increase their willingness to participate.

Furthermore, don’t be afraid to add some commentary throughout the newsletter. Share your thoughts on the importance of receiving feedback and how it has helped you shape your business. Your personal insights and commentary will make the newsletter feel more authentic and encourage your subscribers to provide honest and valuable feedback.


Embedding a survey in your MailerLite newsletter is a powerful way to gather feedback and engage with your audience. By following the steps outlined above and adding personal touches and commentary, you can create a newsletter that not only collects valuable insights but also strengthens the relationship between you and your subscribers.