There may be times when you wish to incorporate a podcast into your MailerLite account in order to interact with your followers and provide beneficial information. This guide will walk you through the process of embedding a podcast in MailerLite, offering my personal perspective and knowledge.
Why Embedding a Podcast in MailerLite is beneficial
Before we dive into the technical details, let’s talk about why embedding a podcast in MailerLite can be beneficial for your business or personal brand. When you embed a podcast in your MailerLite emails, you give your subscribers the opportunity to listen to your episodes directly from their inbox. This not only saves them time but also increases the chances of them engaging with your content.
Step 1: Prepare your Podcast
Before we can embed your podcast in MailerLite, you need to host your podcast on a platform such as SoundCloud, Podbean, or Anchor. Make sure your episodes are uploaded and accessible.
Step 2: Obtain the Podcast Embed Code
Once your podcast is hosted, you will need to obtain the embed code. This code allows you to display your podcast player on your MailerLite emails.
If you are using SoundCloud, navigate to the episode you want to embed and find the “Share” button. Click on it and select the “Embed” option. Copy the provided code.
For other podcast hosting platforms, you may find the embed code in the “Share” or “Embed” section of your episode settings. Copy the code provided.
Step 3: Create an Email Campaign in MailerLite
Now that you have your podcast embed code, it’s time to create an email campaign in MailerLite.
Log in to your MailerLite account and navigate to the “Campaigns” section. Click on “Create Campaign” and select the “Regular Campaign” option.
Step 4: Embed the Podcast
In your MailerLite campaign editor, find the section where you want to embed your podcast. Depending on your email design, this could be in the body text or as a separate section.
In the editor, switch to the HTML view by clicking on the “Source” button. Paste the podcast embed code in the appropriate place. Make sure to save your changes.
Step 5: Test and Send
Before sending your campaign, it’s crucial to test how the embedded podcast will appear to your subscribers. MailerLite provides a preview feature that allows you to see how your email will look on different devices.
Once you are satisfied with the appearance, it’s time to send your campaign to your subscribers. Craft a compelling subject line and personalize the email with a friendly introduction and call-to-action.
Conclusion
Embedding a podcast in MailerLite can elevate your email marketing efforts by providing your subscribers with easy access to your valuable audio content. By following the steps outlined in this article, you can confidently embed your podcast in MailerLite and engage your audience in a new and exciting way.