How To Embed On Mailerlite

How To Articles

Using the embedding forms tool on MailerLite offers a convenient method for gathering subscribers on your website, eliminating the need for extra plugins or coding. As a blogger and marketer, I have found this functionality to be highly beneficial in growing my email list. In this guide, I will provide a detailed walkthrough of the process for embedding forms on MailerLite and offer some helpful tips and tricks based on my own experience.

Step 1: Create a Form

The first step is to create a form in MailerLite. Log in to your MailerLite account and navigate to the “Forms” section. Click on the “Create New Form” button and choose the type of form you want to create. MailerLite offers various form options such as pop-ups, landing pages, and embedded forms.

Once you’ve selected the form type, you’ll be taken to the form builder where you can customize the design and fields according to your needs. Take the time to add your own branding elements and make the form visually appealing to your audience.

Step 2: Customize Form Behavior

After designing the form, it’s important to customize its behavior to enhance the user experience. In the form editor, you can choose when and where the form should appear on your website. You can set triggers such as time delay, scroll percentage, or exit intent to decide when the form pops up for your visitors.

Additionally, MailerLite allows you to create thank you pages and redirect subscribers to a specific URL after they submit the form. This is a great opportunity to provide a personalized message or offer to your new subscribers.

Step 3: Embed the Form on Your Website

Once you’re satisfied with the form design and behavior, it’s time to embed it on your website. MailerLite provides you with different embedding options depending on your website platform.

If you’re using a content management system like WordPress, MailerLite offers a plugin that makes embedding forms a breeze. Simply install the plugin, connect it to your MailerLite account, and use the shortcode or widget to add the form to your desired location.

For websites built on other platforms, MailerLite provides an embed code that you can copy and paste into your website’s HTML. This allows you to place the form wherever you want, whether it’s in a sidebar, footer, or a specific page.

Step 4: Test and Monitor

Before making the form live on your website, it’s crucial to test it thoroughly. Fill out the form yourself and make sure the submission process works as expected. Check if the subscriber is added to your MailerLite list and if they receive any confirmation emails or thank you messages.

Once the form is live, keep an eye on its performance through the analytics provided by MailerLite. Track the conversion rate, number of subscribers, and any other metrics that are important to your marketing goals. Use this data to optimize your forms and make improvements over time.


Embedding forms on MailerLite is a simple yet powerful way to grow your email list organically. By following the steps outlined in this article, you can create customized forms that align with your brand and capture the attention of your website visitors. Don’t forget to regularly monitor the performance of your forms and make adjustments to maximize your conversion rate. Happy form embedding!