Facebook ads are a powerful way to reach a large audience and promote your business or products. However, creating a successful ad can be time-consuming and require a lot of testing and optimization. That’s why it’s valuable to be able to duplicate a Facebook ad while keeping the social proof intact. In this article, I will guide you through the step-by-step process of duplicating a Facebook ad with all its social proof, and I will also share some personal touches and commentary along the way.
Step 1: Find the Ad to Duplicate
The first step is to locate the Facebook ad that you want to duplicate. Log in to your Facebook Ad Manager and navigate to the Ads Manager tab. Here, you will see a list of all your active and past campaigns. Find the specific ad that you want to duplicate and click on it to open the ad details.
Step 2: Click on the “Duplicate” Button
Once you have opened the ad details, look for the “Duplicate” button. It is usually located in the top right corner of the ad preview. Click on this button to start the duplication process.
Step 3: Review and Edit the Duplicated Ad
After clicking the “Duplicate” button, Facebook will create a copy of your ad. You will be redirected to the ad creation page, where you can review and edit the duplicated ad. Take a moment to check if all the ad settings, targeting, and creative elements are copied accurately.
Now is the perfect time to add your personal touches and commentary to the duplicated ad. Consider tweaking the headline, ad copy, or image to make it more relevant to your audience. Injecting your unique voice and personality can help create a deeper connection with your target audience.
Step 4: Preserve the Social Proof
The social proof of an ad is the engagement it has received in the form of likes, comments, and shares. When you duplicate an ad, it’s crucial to preserve this social proof as it indicates credibility and trustworthiness to potential customers.
To maintain the social proof, make sure to turn on the “Use Existing Post” option when creating the duplicated ad. This option allows you to select the original ad’s post, including all the comments and engagements. By using the same post, the duplicated ad will inherit the social proof of the original ad.
Step 5: Monitor and Optimize the Duplicated Ad
Once you have created the duplicated ad with all its social proof, it’s important to monitor its performance closely. Keep an eye on the ad metrics such as reach, engagement, and conversions. If you notice any underperforming metrics, consider making further adjustments to the ad targeting, creative elements, or bidding strategy.
Remember to continuously optimize the duplicated ad based on the data and insights you gather. By analyzing the performance and making data-driven decisions, you can maximize the effectiveness of your duplicated Facebook ad.
Duplicating a Facebook ad while preserving the social proof can save you time and effort in creating successful campaigns. By following the steps outlined in this article, you can easily duplicate an ad and add your personal touches to enhance its effectiveness. Remember to monitor and optimize the duplicated ad to ensure it continues to deliver the results you desire. Now, go ahead and give it a try!