How To Download Facebook Pixel Zip File

How To Articles

To effectively monitor the success and impact of your Facebook ads, it is crucial to download the Facebook Pixel zip file. In this article, I will walk you through the necessary steps of downloading the Facebook Pixel zip file, offering my personal insight and perspective.


As an avid user of Facebook ads, I have always found it crucial to monitor the performance of my campaigns. The Facebook Pixel is a powerful tool that allows me to track conversions, optimize ads, and build targeted audiences. In order to get started with the Facebook Pixel, the first step is to download the necessary files from Facebook’s website.

Step 1: Accessing the Facebook Business Manager

The first thing you need to do is log in to your Facebook Business Manager account. If you don’t have an account yet, you can easily create one by visiting Once you’re logged in, you’ll be greeted with a dashboard that provides an overview of your ad accounts, pages, and other important settings.

Step 2: Navigating to the Pixel Settings

To download the Facebook Pixel zip file, you’ll need to navigate to the Pixel settings. In the Business Manager dashboard, click on the “Business Settings” option located in the upper-right corner. From the dropdown menu, select “Pixels” under the “Data Sources” section.

Step 3: Creating or Selecting a Pixel

If you already have a Facebook Pixel set up, you’ll see a list of your existing pixels on this page. Simply select the pixel you want to download the zip file for. If you don’t have a pixel set up yet, click on the “Add” button to create a new pixel. Follow the on-screen instructions to create your pixel and give it a name that is easy to remember.

Step 4: Accessing the Pixel Code

Once you have selected or created your pixel, you’ll be taken to the pixel settings page. Scroll down until you see the “Install Pixel Code” section. Here, you’ll find the code that you need to embed on your website to track conversions. However, for the purpose of downloading the zip file, we’ll focus on the “Download Pixel Code” option located at the bottom right corner of the section.

Step 5: Downloading the Zip File

Click on the “Download Pixel Code” option, and a pop-up window will appear, asking you to confirm the download. Once you confirm, the zip file containing the necessary code and files will be downloaded to your computer. Make sure to save it in a location where you can easily find it later.


Downloading the Facebook Pixel zip file is a straightforward process that is essential for anyone who wants to utilize the full potential of Facebook ads. By following the steps outlined in this article, you’ll be able to access the necessary files and begin tracking conversions, optimizing ads, and building targeted audiences. Remember to always keep your pixel code handy, as it will be needed for seamless integration of the Facebook Pixel on your website.