How To Downgrade Your Mailerlite

How To Articles

Looking to lower your subscription level for MailerLite? You’re in luck! This guide will take you through the necessary steps to successfully downgrade your MailerLite account. Plus, I’ll also provide my own thoughts and observations during the process.

Why Downgrade?

Before we dive into the nitty-gritty of downgrading, let’s first address why you might want to do so. There could be various reasons for downgrading your MailerLite account. It could be that you no longer need the advanced features offered in your current plan or that you’re looking to reduce your email marketing costs. Whatever the reason may be, downgrading can help you align your MailerLite subscription with your current needs and budget.

Step-by-Step Guide to Downgrade

  1. Login to your MailerLite account.
  2. Once logged in, navigate to the “Account” section.
  3. Under the “Account” tab, you’ll find the “Billing” option. Click on it.
  4. On the “Billing” page, you’ll see your current subscription details. Look for the “Change Plan” or “Downgrade” button.
  5. Clicking on the “Change Plan” or “Downgrade” button will take you to a page where you can select a lower-tier plan.
  6. Review the available plans and select the one that best suits your needs.
  7. Once you’ve selected a new plan, you’ll be prompted to confirm the downgrade.
  8. Follow the on-screen instructions to complete the downgrade process.

It’s worth noting that downgrading your MailerLite account may result in the loss of certain features or limitations on the number of contacts you can have. Be sure to review the details of the new plan before confirming the downgrade.

Personal Insights and Commentary

Having gone through the process of downgrading my own MailerLite account, I can share some personal insights and commentary. It’s important to carefully evaluate your current email marketing needs before downgrading. Consider factors such as the number of subscribers you have, the frequency of your campaigns, and the level of automation you require.

If you find that you’re no longer utilizing the advanced features of your current plan, downgrading can be a smart move to save on costs. However, if you’re planning to scale up your email marketing efforts in the future, it may be worth staying on a higher tier to maintain access to those additional features.


Downgrading your MailerLite account is a straightforward process that can help align your email marketing expenses with your current needs. By following the step-by-step guide and considering your own personal insights, you’ll be able to make an informed decision and successfully downgrade your MailerLite subscription. Remember to review the features and limitations of the new plan before confirming the downgrade. Happy downgrading!