I would like to inform you about a useful feature of MailerLite that has greatly enhanced my email marketing efforts – the option to resend emails to recipients who did not open them initially. This function has significantly improved my results and I am eager to demonstrate how to utilize it effectively.
Before we dive into the nitty-gritty details, let me explain why resending emails to unopens is so important. When we send out an email campaign, not everyone on our list will open it. It’s just the reality of email marketing. However, by resending the same email to those who didn’t open it initially, we have a higher chance of getting their attention and engagement.
Now, let’s get into the step-by-step process of resending emails to unopens using MailerLite:
Step 1: Select your campaign
The first thing you need to do is log in to your MailerLite account and navigate to the “Campaigns” tab. From there, choose the campaign you want to resend to unopens. It can be a recent campaign or one from the past – the choice is yours.
Step 2: Click on the “Resend” button
Once you have selected your campaign, you will see a “Resend” button at the top right corner of the screen. Click on it, and a dropdown menu will appear with a few options.
Step 3: Choose “Resend to unopens”
In the dropdown menu, select the option “Resend to unopens.” This will create a new campaign for you, targeting only those subscribers who did not open the original email.
Step 4: Personalize your email
Now comes the fun part – adding your personal touches and commentary to the resent email. Since you are targeting the same audience, you can use this opportunity to add a personal note or include additional information that might entice them to open and engage with the email.
Remember, the goal here is to grab their attention and stand out in their inbox, so get creative and make your email irresistible.
Step 5: Schedule and send
Once you are satisfied with the personalization of your email, it’s time to schedule and send it out. Choose the best time and date for your target audience, and hit the send button. MailerLite will take care of the rest, ensuring that only those who didn’t open the original email receive this one.
Conclusion
Resending emails to unopens is a powerful strategy to improve the effectiveness of your email marketing campaigns. By putting in a little extra effort to personalize and target this specific group, you can increase your overall open rates and engagement.
Remember, every subscriber on your list is valuable, and the unopens are a pool of untapped potential. So, take advantage of MailerLite’s resend feature, and watch your email marketing efforts soar to new heights.