How To Distinguish Between Prospects And Vendors In Hub Spot

How To Articles

When it comes to handling customer and potential client relationships, HubSpot provides a robust platform that can simplify your sales and marketing processes. A crucial element of utilizing HubSpot successfully is being able to differentiate between prospects and vendors. This article will offer a comprehensive guide on how to distinguish between these two types of contacts in HubSpot.

Understanding Prospects

Prospects, also known as leads, are individuals or companies that have shown interest in your products or services but have not yet made a purchase or signed a contract. They may have reached out to you through your website, filled out a form, or attended a webinar. Identifying and nurturing these prospects is crucial for converting them into paying customers.

In HubSpot, you can identify prospects by looking at certain properties and activities. Start by examining their Lifecycle Stage property, which indicates where they are in the customer journey. Prospects typically have a lifecycle stage of “Subscriber” or “Lead”. Additionally, you can look for specific form submissions or website activities that indicate their interest in your offerings.

Using Personal Touches: My Experience

When I first started using HubSpot, I found it especially helpful to personalize my interactions with prospects. By referencing specific details from their interactions with our website or content, I was able to build rapport and establish a strong connection. For example, if a prospect had downloaded a guide on email marketing, I would mention it in my email or phone conversation. This personal touch made a significant impact on building trust and increasing conversion rates.

Identifying Vendors

Vendors, on the other hand, are companies or individuals that you have an established business relationship with. They might be your suppliers, partners, or service providers. Vendors play a different role in your sales and marketing process and require a separate approach.

In HubSpot, you can identify vendors by their Lifecycle Stage property. Vendors typically have a lifecycle stage of “Marketing Qualified Lead” (MQL) or “Sales Qualified Lead” (SQL). You can also look for properties related to your vendor agreements or partnerships, such as contract dates or terms.

Personal Commentary: A Win-Win Relationship

Throughout my career, building strong relationships with vendors has been crucial for the success of my business. By treating our vendors as valued partners, we were able to negotiate better deals, access resources and expertise, and ultimately deliver a higher level of service to our customers. HubSpot’s vendor management features allowed me to keep track of important vendor details and maintain open lines of communication, ensuring a smooth and productive relationship.


In conclusion, being able to distinguish between prospects and vendors in HubSpot is essential for effective sales and marketing strategies. By understanding the different characteristics and behaviors of these two types of contacts, you can tailor your communication and approach to maximize results. Remember to personalize your interactions with prospects and nurture those relationships, while also building strong partnerships with your vendors. HubSpot provides valuable tools and features to help you manage these relationships successfully.