How To Disable Google Ad Tracking

How To Articles

Hi there! I’d like to discuss my own encounter and offer some useful suggestions on how to turn off Google ad tracking. Being an advocate of privacy, I’ve long been worried about the vast amount of information gathered by big tech companies such as Google. Luckily, there are measures we can implement to regain authority over our internet privacy.

First and foremost, let me briefly explain what Google ad tracking is. When you use Google services like Gmail, YouTube, or search the web using Google, the company collects information about your online activities. This data is used to personalize the ads you see across Google’s vast ad network. While some people may find this personalized advertising useful, others may feel uncomfortable with their online behavior being tracked.

To disable Google ad tracking, follow these steps:

Step 1: Visit the Google Ad Settings page

Open your web browser and go to This page allows you to manage your ad settings and preferences.

Step 2: Opt out of personalized ads

On the Google Ad Settings page, scroll down to the “Ad Personalization” section. Here, you’ll see a toggle switch. Make sure the switch is turned off to opt out of personalized ads. Keep in mind that this will not completely stop ads from appearing, but they will be less tailored to your interests.

Step 3: Reset your advertising ID

On the same page, you’ll find an option to reset your advertising ID. This ID is a unique identifier that allows Google to track your activity across devices. By resetting it, you’ll start fresh, and Google will have a harder time tracking your online behavior.

Step 4: Adjust your privacy settings

In addition to disabling personalized ads, it’s essential to review and adjust your privacy settings. Go to your Google Account settings by clicking on your profile picture in the top-right corner of any Google page, then select “Manage your Google Account.” From there, navigate to the “Privacy & personalization” section and explore the various settings available. You can control what information Google collects and how it is used.

It’s worth mentioning that while these steps will help reduce Google’s ad tracking, they won’t completely eliminate it. Google still collects data for other purposes, such as improving their services and measuring ad effectiveness. If you want to take further steps to enhance your online privacy, consider using privacy-focused web browsers, ad blockers, or virtual private networks (VPNs).


Disabling Google ad tracking is a significant step towards protecting your online privacy. By following the steps outlined above and adjusting your privacy settings, you can regain control over the ads you see online. Remember, privacy is a fundamental right, and it’s important to stay informed and take proactive measures to protect it.

I hope this article has been helpful to you. Stay safe and enjoy a more private online experience!