How To Disable Gdpr In Mailchimp

How To Articles

Hello! I’d like to discuss my experience with disabling GDPR in Mailchimp. It can be a bit tedious to navigate all the settings, but no need to fret, I have a solution for you.

Introduction to GDPR in Mailchimp

GDPR, or the General Data Protection Regulation, is a regulation that was implemented by the European Union to protect the privacy and data of its citizens. Mailchimp, being a widely used email marketing platform, has implemented GDPR compliance measures to ensure that their users can adhere to the regulations.

However, depending on your specific needs, you may want to disable GDPR in Mailchimp. Whether you have obtained explicit consent from your subscribers or you simply want to bypass the GDPR requirements, I’ll walk you through the steps.

Disabling GDPR in Mailchimp

1. Log in to your Mailchimp account and navigate to the Audience tab. Select the audience you want to disable GDPR for.

2. Once you’re in the Audience dashboard, click on “Manage Audience” and then select “Settings” from the dropdown menu.

3. In the Settings page, you’ll notice a section called “GDPR fields”. Here, you can see the checkboxes for the GDPR marketing permissions.

4. To disable GDPR, simply uncheck all the boxes related to GDPR marketing permissions such as “Marketing Permissions” or “Consent to Track”.

5. After unchecking the boxes, click on the “Save” button to apply the changes.

6. That’s it! You have successfully disabled GDPR in Mailchimp for your selected audience.


While GDPR compliance is important for protecting user data, there may be situations where disabling GDPR in Mailchimp is necessary. Remember to only disable GDPR if you have alternative legal grounds for processing personal data, such as explicit consent from your subscribers.

Always ensure that you are compliant with the applicable data protection laws and regulations in your jurisdiction.

And there you have it! I hope this guide has been helpful in showing you how to disable GDPR in Mailchimp. Happy email marketing!