How To Delete A Facebook Pixel From Business Manager 2021

How To Articles

In 2021, I encountered a situation where I needed to remove a Facebook pixel from Business Manager. I decided to share my journey with you, as the process can be quite complex. Hopefully, my personal insights and thoughts can assist you in navigating through it.

Introduction to Facebook Pixels

Before we dive into the details of deleting a Facebook pixel, let’s quickly go over what a pixel is and why you might want to remove it. A Facebook pixel is a snippet of code that you place on your website to track user behavior, optimize ads, and build custom audiences. It’s a powerful tool for marketing and analytics.

However, there could be several reasons why you would want to remove a pixel. Perhaps you’re no longer using it, or you’ve decided to switch to a different tracking tool. Whatever the reason, deleting a Facebook pixel requires a few steps.

Step by Step Guide: How to Delete a Facebook Pixel

Here’s a detailed guide on how to delete a Facebook pixel from Business Manager in 2021:

  1. Open your Business Manager account and navigate to the desired ad account.
  2. Click on “Events Manager” in the main navigation menu.
  3. On the Events Manager dashboard, select “Pixels” from the left-hand side menu.
  4. Identify the pixel you want to delete and click on its name to access the pixel details.
  5. In the pixel details page, click on the “Settings” tab.
  6. Scroll down until you see the “Remove Pixel” button and click on it.
  7. A confirmation pop-up will appear. Read the message carefully and click “Remove” if you’re sure you want to delete the pixel.

Once you’ve completed these steps, the Facebook pixel will be permanently deleted from your Business Manager account.


Deleting a Facebook pixel from Business Manager can be a bit tricky, but by following the steps outlined above, you should be able to successfully remove it. Remember, it’s important to carefully consider your decision before deleting a pixel as it will remove all historical data associated with it.

I hope this guide has been helpful to you in navigating the process of deleting a Facebook pixel. If you have any further questions or concerns, feel free to reach out to me. Happy marketing!