How To Decrease Ad Frequency Facebook

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Have you ever experienced seeing the same ad multiple times while scrolling through your Facebook feed? It can be quite irritating and inconvenient, particularly when you’re trying to enjoy your time on social media. In this article, I will share my personal advice and perspective on reducing the frequency of ads on Facebook.

Understanding Ad Frequency

Before we dive into the strategies to reduce ad frequency, let’s first understand what it means. Ad frequency refers to the number of times a specific ad is shown to an individual user within a given time period. Facebook aims to show relevant ads to its users, but sometimes, it can go overboard with repetitive ad displays.

1. Hide Ads

One way to decrease ad frequency on Facebook is by hiding ads that you find repetitive or irrelevant. When you come across an ad that you don’t want to see again, click on the three dots in the top-right corner of the ad and select “Hide ad”. This action tells Facebook that the ad is not relevant to you, and it will reduce the chances of seeing similar ads in the future.

2. Customize Your Ad Preferences

Facebook provides an option to customize your ad preferences, allowing you to have more control over the ads you see. To access this feature, click on the arrow icon in the top-right corner of Facebook and select “Settings & Privacy” from the dropdown menu. Then, click on “Ads” from the left-hand side menu and navigate to the “Ad Preferences” section.

Here, you can view and edit your interests, advertisers you’ve interacted with, and other ad-related settings. By making adjustments to these preferences, you can influence the type of ads that Facebook shows you and reduce the chances of repetitive ads appearing in your feed.

3. Report Ads

If you come across an ad that violates Facebook’s advertising policies or is offensive, reporting it can help improve your overall ad experience. To report an ad, click on the three dots in the top-right corner of the ad and select “Report ad”. Facebook’s team will review the ad and take appropriate action, which may include removing the ad or preventing it from being shown to other users.

4. Use Ad-Blocking Extensions

If you’re looking for a more comprehensive solution to reduce ad frequency on Facebook, you can consider using ad-blocking extensions for your web browser. These extensions block ads from loading on web pages, including Facebook. However, it’s important to note that some websites and content creators rely on ads for revenue, so use ad-blocking extensions responsibly.


Reducing ad frequency on Facebook can greatly enhance your social media experience. By following the tips mentioned in this article, such as hiding ads, customizing your ad preferences, reporting ads, and using ad-blocking extensions, you can have more control over the ads you see and enjoy a clutter-free Facebook feed.