How To Customize Aweber Optin Form

How To Articles

Personalizing your AWeber sign-up form can greatly enhance your email marketing efforts. As someone who specializes in email marketing, I have seen the impact of these minor modifications in attracting potential subscribers. In this guide, I will lead you through the process of customizing your AWeber opt-in form and also provide some of my personal insight.

Step 1: Accessing the Form Templates

The first step in customizing your AWeber opt-in form is to access the form templates. To do this, log in to your AWeber account and navigate to the “Sign Up Forms” tab. Here, you’ll find a variety of pre-designed templates to choose from.

Step 2: Selecting a Template

Once you’re on the “Sign Up Forms” page, take a moment to browse through the available templates. AWeber offers a range of options, from simple opt-in forms to more advanced designs. Choose a template that aligns with your branding and the overall look and feel of your website.

Step 3: Customizing the Form Elements

Now that you’ve selected a template, it’s time to customize the form elements. Click on the template you’ve chosen, and you’ll be taken to the editor where you can make changes.

In the editor, you’ll find options to modify the form’s headline, subheadline, and button text. Take this opportunity to add your personal touch to the form by writing compelling copy that resonates with your audience. Remember to keep it concise and to the point.

Step 4: Adding Personal Commentary

Here’s where you can really make your opt-in form stand out. AWeber allows you to add personal commentary to the form, which can help build trust and establish a connection with your potential subscribers. You can include a brief message or explanation of the benefits they’ll receive by subscribing to your emails.

For example, if you’re a fitness blogger, you could add a line like, “Join my email community for exclusive workout tips and healthy recipes!” This personal touch shows that you’re not just another faceless marketer, but someone who genuinely wants to provide value to your subscribers.

Step 5: Choosing the Form Style

Now that you’ve customized the form elements and added your personal commentary, it’s time to choose a form style. AWeber offers various options, including inline, pop-up, and lightbox forms. Consider the placement and visibility of your form on your website when making this decision.

Step 6: Publishing the Form

Once you’re satisfied with the customization and style of your opt-in form, it’s time to publish it. AWeber provides you with a code snippet that you can easily embed on your website. Simply copy and paste the code into the appropriate section of your website, and your form will be live and ready to capture subscribers.


Customizing your AWeber opt-in form is a simple yet effective way to add a personal touch to your email marketing efforts. By carefully selecting a template, customizing the form elements, adding personal commentary, and choosing the right form style, you can create an opt-in form that not only captures attention but also establishes a connection with your audience. So, go ahead and give it a try. Happy customizing!