How To Create Utm In Hubspot

Using UTM parameters in HubSpot can greatly enhance your ability to monitor the effectiveness of your marketing campaigns. As a frequent user of HubSpot for analyzing campaign data, I can confirm the significance of incorporating UTM parameters for precise and informative reporting.

Before diving into the nitty-gritty of creating UTMs in HubSpot, let’s quickly cover what UTMs are and why they matter. UTM stands for Urchin Tracking Module, and it’s a simple code that you can add to the end of your URLs. These codes help you track exactly where your website traffic is coming from, allowing you to measure the effectiveness of your marketing efforts.

To create UTMs in HubSpot, follow these step-by-step instructions:

Step 1: Access the Tracking URL Builder

First, log in to your HubSpot account and navigate to the “Reports” tab. From there, click on “Tracking URL Builder” under the “Analytics Tools” section. This is where you can create and manage your UTMs.

Step 2: Define Your UTM Parameters

Before you start creating UTMs, it’s essential to understand the five key parameters you can use:

  1. Source: This parameter specifies the platform or website where your traffic is coming from. For example, if you’re running a Facebook ad campaign, you might set the source as “Facebook”.
  2. Medium: The medium parameter identifies the marketing medium or channel. It could be “email”, “organic”, “cpc” (cost per click), or any other relevant medium.
  3. Campaign: This parameter allows you to differentiate various campaigns. You could use the campaign parameter to track the performance of different advertising campaigns, product launches, or seasonal promotions.
  4. Term: The term parameter is typically used for tracking specific keywords in paid search campaigns.
  5. Content: The content parameter is often used to differentiate between different versions of the same ad. It can be helpful for A/B testing and optimizing your ad performance.

Step 3: Build Your Tracking URL

Once you’ve defined your parameters, you can start building your tracking URL. Fill in the relevant values for each parameter in the Tracking URL Builder form. HubSpot will automatically generate a unique tracking URL based on your inputs.

Step 4: Use Your Tracking URL

Now that you have your tracking URL, it’s time to use it in your marketing campaigns. Whether you’re sharing the URL on social media, sending it in an email, or using it in an ad, make sure to use the newly generated tracking URL instead of the original one.

By using this tracking URL, you’ll be able to monitor and analyze the performance of your campaigns more accurately. HubSpot’s reporting tools will capture the UTM parameters and provide you with detailed insights about the effectiveness of each traffic source, medium, campaign, and more.


Creating UTMs in HubSpot is a straightforward process that can significantly enhance your marketing analysis capabilities. By utilizing UTMs, you’ll gain a deeper understanding of your campaigns’ performance, identify areas for improvement, and make data-driven decisions to optimize your marketing efforts.