How To Create Unsubscribe Landing Page Mailerlite

How To Articles

Creating an unsubscribe landing page in MailerLite is crucial in maintaining a favorable email marketing connection with your subscribers. In this post, I will walk you through the steps of making an unsubscribe landing page in MailerLite and share my own perspectives and thoughts throughout.

Why is an Unsubscribe Landing Page Important?

Before we dive into the technical details, let’s discuss why an unsubscribe landing page is crucial for any email marketing campaign. When a subscriber decides to unsubscribe from your emails, it is essential to provide them with a seamless and positive experience. By directing them to an unsubscribe landing page, you can offer alternatives to unsubscribing completely, such as adjusting email frequency or changing preferences. This can help retain subscribers who may still have an interest in your content, ultimately reducing the number of outright unsubscribes.

Creating an Unsubscribe Landing Page in MailerLite

Now, let’s get into the nitty-gritty of creating an unsubscribe landing page in MailerLite. Follow these steps:

  1. Login to your MailerLite account and navigate to the “Forms” tab.
  2. Click on “Landing Pages” and then click the “Create new landing page” button.
  3. Choose a template that suits your needs or start from scratch.
  4. Customize the design and content of your landing page to match your brand’s look and feel.
  5. Add an unsubscribe form to your landing page by dragging and dropping the “Form” block onto the page.
  6. Customize the form fields to capture any additional information you require from unsubscribers.
  7. Personalize the messaging on your landing page, expressing your regret about the subscriber’s decision to unsubscribe.
  8. Include options for subscribers to adjust their email preferences or frequency instead of completely unsubscribing.
  9. Add any other relevant information or offers to encourage subscribers to stay engaged with your brand.
  10. Save and publish your unsubscribe landing page.

Remember to test your landing page to ensure that it functions correctly before sharing it with your subscribers.

My Personal Insights and Commentary

As someone who has been involved in email marketing for several years, I understand the importance of creating a positive experience for unsubscribing subscribers. While it may be disheartening to see someone leave your email list, it’s crucial to respect their decision and provide options for staying connected in other ways. By personalizing the messaging on your unsubscribe landing page and offering alternatives, you demonstrate that you care about your subscribers’ preferences and are willing to accommodate their needs.

Furthermore, I believe that testing and optimizing your unsubscribe landing page is just as important as any other aspect of your email marketing strategy. By analyzing the performance of your landing page, you can identify areas for improvement and make adjustments to increase its effectiveness.


Creating an unsubscribe landing page in MailerLite is a valuable step in maintaining a positive email marketing relationship with your subscribers. By following the steps outlined in this article and incorporating personal touches and commentary, you can create an unsubscribe landing page that respects your subscribers’ preferences and encourages them to stay engaged with your brand. Remember, a well-designed and thoughtful unsubscribe landing page can be a powerful tool in retaining subscribers and building a loyal audience.