How To Create Unsubscribe Landing Page In My Website Mailerlite

How To Articles

Designing an opt-out page on your website is a crucial action to ensure a satisfactory user experience and remain compliant with email marketing laws. In this guide, I will walk you through the steps of creating an opt-out landing page with MailerLite, while also providing personalized tips and insights.

Why is an Unsubscribe Landing Page Important?

An unsubscribe landing page provides your subscribers with a way to easily and conveniently opt-out of receiving further emails from you. It not only helps build trust with your audience but also demonstrates your commitment to respecting their preferences.

By having an unsubscribe landing page, you can also gather valuable feedback from those who choose to unsubscribe. This feedback can help you improve your email marketing strategies and tailor your content to better meet the needs and interests of your audience.

Getting Started with MailerLite

If you haven’t already, sign in to your MailerLite account and navigate to the “Forms” section.

To create an unsubscribe landing page, you’ll need to create a new form. Click on the “Create Form” button and select the “Unsubscribe” option.

Next, you can customize the design and content of your unsubscribe landing page. Add your own personal touches by choosing colors, fonts, and images that align with your brand. Consider adding a friendly and empathetic message to let your subscribers know that their decision to unsubscribe is respected.

Additionally, you may want to include a brief survey or feedback form on your unsubscribe landing page. This gives your subscribers the opportunity to provide specific reasons for unsubscribing, which can help you improve your email marketing efforts.

Adding Personal Commentary

When creating my own unsubscribe landing page, I found it helpful to include a brief note expressing my gratitude for the subscriber’s past engagement. I used this as an opportunity to let them know that they will be missed and that I value their feedback.

Remember to keep your tone genuine and personal, as this can help maintain a positive connection with your subscribers even if they choose to unsubscribe.

Strategically Placing the Unsubscribe Link

Once you have customized the design and content of your unsubscribe landing page, it’s time to integrate it into your email campaigns. In MailerLite, you can do this by inserting the “Unsubscribe” link into your email templates or campaigns.

I recommend placing the unsubscribe link in a prominent location, such as the footer of your emails. This ensures that subscribers can easily locate and access the link without searching for it.


Creating an unsubscribe landing page in MailerLite is an essential step in maintaining a positive relationship with your subscribers and meeting email marketing regulations. By customizing the page with personal touches and providing an easy and respectful way for subscribers to opt-out, you can enhance the overall user experience and gather valuable feedback to improve your email marketing efforts.

Remember, an unsubscribe landing page is not only about respecting the preferences of your audience but also about demonstrating your commitment to providing a positive email experience. So, take the time to create a well-crafted and personalized unsubscribe landing page that reflects your brand values and shows appreciation to your subscribers.