Designing a gratitude page using Mailchimp is an effective method to leave a memorable impact on your audience and express your gratitude for their involvement. This tutorial will walk you through the steps of crafting a customized thank you page in Mailchimp, incorporating personal touches and sharing insights from my personal encounters.
Step 1: Accessing the Form Builder
To start creating your thank you page, log in to your Mailchimp account and navigate to the Audience tab. From there, click on “Signup forms” and select the type of form you want to work with (e.g., “Embedded”, “Pop-up”, or “Form builder”). For this tutorial, we will focus on the Form builder.
Once you’re in the Form builder, select the specific form you want to add the thank you page to or create a new one.
Step 2: Editing the Thank You Page
After selecting or creating your form, you’ll be directed to the Form builder editor. Here, you can customize the form fields, design, and settings. To add a thank you page, click on the “Thank You” tab located on the top menu.
Mailchimp provides you with two options for the thank you page: “Confirmation message” and “Redirect to a URL”. Let’s explore both options:
Option 1: Confirmation Message
The confirmation message is displayed directly on the thank you page. You can add a personal touch by customizing the text and including images or even a video to create a more engaging experience for your subscribers.
When crafting your confirmation message, consider expressing your gratitude, offering additional resources or exclusive discounts, and providing clear instructions on what your subscribers should expect next.
Remember to keep your confirmation message concise, friendly, and reflective of your brand’s tone.
Option 2: Redirect to a URL
If you prefer to redirect your subscribers to a specific webpage after they submit the form, you can choose the “Redirect to a URL” option. This allows you to send your subscribers to a custom thank you page on your website.
To add a URL, simply enter it in the designated field. Make sure the page you redirect to is personalized and contains a personalized thank you message and any additional information you want to provide.
Step 3: Adding Personal Touches
To add personal touches to your thank you page, consider the following tips:
- Use a personalized message: Address your subscribers by name and make them feel valued. Avoid generic or impersonal greetings.
- Show appreciation: Express your gratitude for their interest in your brand or product. Let them know how much you appreciate their support.
- Add a personal photo or video: Including a photo or video of yourself or your team can create a more personal connection with your subscribers.
- Offer exclusive content: Provide your subscribers with exclusive content, such as a free e-book or access to a private community, as a token of appreciation for signing up.
- Encourage social sharing: Include social sharing buttons on your thank you page to encourage subscribers to share your content with their networks.
Conclusion
Creating a personalized thank you page in Mailchimp allows you to leave a lasting impression on your subscribers and show your appreciation. Whether you choose to customize the confirmation message or redirect to a URL, adding personal touches and thoughtful commentary can enhance the overall experience for your subscribers.
Remember, the thank you page is an opportunity to strengthen your relationship with your audience, so make it count!