How To Create Poll In Mailerlite

How To Articles

Creating a poll in MailerLite is an excellent way to connect with your email subscribers and collect important input. In this guide, I will walk you through the steps of creating a poll in MailerLite, while also offering some helpful tips and tricks.

Step 1: Accessing the Poll Feature

To get started, log in to your MailerLite account and navigate to the “Campaigns” tab. Click on the “Create Campaign” button and select “Regular Campaign” from the dropdown menu. Now, choose the type of campaign you want to create (such as an email or landing page) and proceed to the campaign editor.

Once you’re in the campaign editor, click on the “Blocks” tab on the left-hand side. Scroll down until you find the “Poll” block, and drag it into your campaign layout.

Step 2: Designing Your Poll

Now that you have added the poll block to your campaign, it’s time to customize its design. Click on the poll block to open its settings panel on the right-hand side of the editor. Here, you can change the question, add answer options, and choose the layout of your poll.

Personal Tip: When crafting your poll question, make sure it is clear and concise. Avoid jargon or complicated language that may confuse your subscribers. Additionally, consider adding a touch of personality to your poll by using a friendly and conversational tone.

Step 3: Setting Up the Poll Options

MailerLite offers various options for configuring your poll. In the settings panel, you can choose whether to allow multiple answers, enable an “Other” option for custom responses, and even set a limit on the number of answers per subscriber.

Personal Tip: Experiment with different settings to find what works best for your audience. For example, if you want to encourage open-ended responses, consider enabling the “Other” option. If you’re looking for specific insights, you might limit the number of answers per subscriber.

Step 4: Adding the Poll to Your Campaign

Once you’ve finalized your poll design and settings, it’s time to embed it in your email or landing page. Simply click on the “Apply” button in the settings panel, and the poll will be added to your campaign.

Personal Tip: To make your poll more visually appealing, consider using images or icons alongside the answer options. This can help grab your subscribers’ attention and make the poll more engaging.

Step 5: Analyzing the Poll Results

After sending out your campaign, you’ll start receiving responses to your poll. To view the results, go to the “Reports” tab in your MailerLite account and click on the relevant campaign. Here, you’ll find detailed statistics about the poll, including the number and percentage of responses for each answer option.

Personal Tip: Take the time to analyze the poll results and gain insights into your audience’s preferences and opinions. Use this information to tailor your future campaigns and improve your overall email marketing strategy.


Creating a poll in MailerLite is a simple yet powerful way to engage with your subscribers and gather valuable feedback. By following the steps outlined in this article, you can design and implement polls that resonate with your audience.

Remember, personalizing your poll and analyzing the results are key to making the most out of this feature. So, go ahead and start creating engaging polls that will help you better understand and serve your subscribers.