Designing forms on HubSpot is an essential part of collecting potential customers and acquiring significant data from those who visit your website. As a marketer, I’ve discovered that HubSpot’s form creator is uncomplicated and offers options to tailor it to your brand’s aesthetic and voice. In this piece, I will walk you through the sequential procedure of form creation in HubSpot, integrating personal touches in the process.
Step 1: Accessing the Form Builder
To start creating a form in HubSpot, log in to your account and navigate to the “Marketing” tab. From the dropdown menu, select “Forms” and then click on the “+ Create form” button. This will take you to the form builder interface.
Step 2: Choosing a Template
HubSpot provides a wide range of pre-designed templates to choose from. These templates serve as a starting point and can be customized to fit your needs. Take your time to browse through the available options and select the one that best matches the purpose and design of your form.
Step 3: Adding and Customizing Form Fields
Once you have chosen a template, you can start adding and customizing the form fields. Click on the form field placeholder to edit the label and customize the field type. HubSpot offers various field types, such as single-line text, multi-line text, dropdown select, checkboxes, radio buttons, and more.
When adding form fields, it’s essential to consider the information you want to collect from your visitors and strike a balance between gathering valuable data and not overwhelming them with too many fields.
Step 4: Designing the Form
After customizing the form fields, it’s time to design the form to match your brand’s style. HubSpot’s form builder allows you to change the form’s colors, fonts, and backgrounds. You can also add your company logo or any other images to give it a personal touch.
Step 5: Adding Form Submission Actions
Form submission actions determine what happens after a visitor submits the form. HubSpot offers several options, such as displaying a thank-you message, redirecting to a specific page, or triggering a follow-up email. Choose the action that aligns with your goals and provides a seamless user experience.
Step 6: Placing the Form on Your Website
Once you have finalized the design and submission actions, it’s time to place the form on your website. HubSpot provides multiple ways to embed the form, including embedding it directly on a webpage or using a pop-up or slide-in form.
Consider the placement of the form on your website. It should be easily visible and strategically placed to maximize conversions. You can also use HubSpot’s targeting options to show or hide the form based on specific criteria, such as the visitor’s location or previous interactions with your website.
Conclusion
Creating a form in HubSpot is a straightforward process that allows you to gather valuable information from your website visitors. By following the step-by-step guide, you can create a customized form that matches your brand’s style and captures leads effectively. Remember to keep the form fields relevant and concise, and consider the user experience when designing and placing the form on your website. With HubSpot’s form builder, you can create professional-looking forms that seamlessly integrate into your marketing efforts.