How To Create Audience From Facebook Pixel

How To Articles

Generating an audience using Facebook Pixel is a valuable resource for businesses to efficiently connect and interact with their desired audience. In this article, I will lead you through the steps of creating an audience with Facebook Pixel, incorporating my own personal insights and commentary. Let’s get started!

What is Facebook Pixel?

Before we get started, let’s quickly understand what Facebook Pixel is. Facebook Pixel is a piece of code provided by Facebook that you can integrate into your website. It allows you to track visitors’ actions on your website, such as page views, purchases, and sign-ups. This data can then be used to create custom audiences and track the effectiveness of your Facebook ad campaigns.

Step 1: Install Facebook Pixel

The first step is to install Facebook Pixel on your website. To do this, you need to have a Facebook Ads Manager account. Once you have that set up, navigate to the “Pixels” section in the Ads Manager and create a new Pixel. Follow the instructions provided by Facebook to generate the Pixel code.

Now, it’s time to add the Pixel code to your website. Depending on your website platform, you may need to paste the code into the header or footer of your website. If you’re not familiar with coding, don’t worry! Most website platforms have plugins or built-in options that make it easy to add the Pixel code without any coding knowledge.

Once the Pixel code is installed, Facebook Pixel will start tracking the actions of your website visitors.

Step 2: Set Up Custom Events

To create a custom audience, you need to define specific events that you want to track. These events can be actions such as page views, purchases, or form submissions. By tracking these events, you can segment your audience based on their interests and behaviors.

Now, let me share a personal touch. When I first started using Facebook Pixel, I focused on tracking the basic events like page views and purchases. However, I quickly realized the power of custom events. By setting up custom events like “Add to Cart” or “Sign Up,” I was able to create highly targeted audiences of people who showed strong intent to take action.

Creating custom events may require some additional coding knowledge, but Facebook provides clear documentation and guides to help you through the process.

Step 3: Create Custom Audiences

Once you have set up the custom events, it’s time to create custom audiences based on these events. Facebook offers a range of audience options, such as website traffic, customer file, or engagement on Facebook/Instagram.

One of my favorite audience types is “Custom Combination.” This allows you to create advanced audience segments by combining multiple events or conditions. For example, you can create an audience of people who visited a specific product page but did not make a purchase. This type of audience can be highly effective for retargeting campaigns.

Step 4: Utilize Lookalike Audiences

Now that you have your custom audiences, you can take it one step further by creating lookalike audiences. Lookalike audiences are a powerful feature that allows you to reach new people who are similar to your existing custom audiences.

Facebook analyzes the data from your custom audience and finds people who have similar demographics, interests, and behaviors. This can be a great way to expand your reach and find new potential customers.


Creating an audience from Facebook Pixel provides businesses with valuable insights and targeting options. By implementing the steps outlined in this article, you can leverage the power of Facebook Pixel to reach your target audience more effectively and improve the performance of your Facebook ad campaigns.

Remember, Facebook Pixel is a tool that requires continuous monitoring and optimization. As you gain more data and insights, don’t hesitate to make adjustments to your custom events and audiences. This will allow you to refine your targeting and maximize the impact of your advertising efforts.

So, what are you waiting for? Start harnessing the power of Facebook Pixel and take your audience targeting to the next level!