How To Create An Instagram Ad In Business Manager

How To Articles

Generating an Instagram advertisement using Business Manager is an excellent approach to market your company and expand your target audience. This article will walk you through the detailed procedure of making an Instagram ad in Business Manager, incorporating exclusive elements and insights from my own background.

Step 1: Set Up Business Manager

Before you can start creating Instagram ads, you need to make sure you have a Business Manager account set up. If you don’t have one, you can easily create one by visiting the Facebook Business Manager website and following the prompts.

Once you’ve set up your Business Manager account, make sure you have linked your Instagram account to it. This will allow you to create ads that run specifically on Instagram.

Step 2: Choose Your Objective

When creating an Instagram ad, it’s important to have a clear objective in mind. Do you want to promote a specific product or service, increase brand awareness, or drive traffic to your website? Choose the objective that aligns best with your goals.

Personally, I have found that choosing the “Traffic” objective works well for driving users to my website, while the “Engagement” objective helps to boost brand awareness and interaction.

Step 3: Define Your Target Audience

Defining your target audience is crucial for the success of your Instagram ad. Take some time to think about who your ideal customer is, their demographics, interests, and behaviors. Business Manager provides a range of targeting options to help you reach the right people.

I usually start by narrowing down the age range, location, and interests of my target audience. This ensures that my ad is shown to people who are more likely to be interested in my product or service.

Step 4: Create Compelling Ad Content

Now it’s time to create the content for your Instagram ad. This includes the image or video you want to use, the ad copy, and any additional elements such as a headline or call-to-action button.

When choosing an image or video, make sure it is high-quality and visually appealing. It should also be relevant to your product or service. For the ad copy, keep it concise and compelling, highlighting the unique selling points of your offering.

Adding a personal touch to your ad can make it more relatable and engaging. Share a personal story or experience that relates to your product or service. This will help to establish a connection with your audience and increase the chances of them taking action.

Step 5: Set Budget and Schedule

Before launching your Instagram ad, you need to decide on your budget and schedule. Business Manager allows you to set a daily or lifetime budget, as well as the duration of your ad campaign.

Personally, I prefer to start with a smaller budget and test different ads to see which performs best. This allows me to optimize my ad campaign and make the most out of my budget.


Creating an Instagram ad in Business Manager can be a powerful tool for promoting your business. By following these steps and adding a personal touch to your ad content, you can increase engagement, reach a wider audience, and achieve your business goals. Remember to regularly monitor the performance of your ads and make adjustments as needed. Good luck with your Instagram ad campaigns!