How To Create An Autosend Campaign Mailerlite

How To Articles

Generating an autosend campaign with MailerLite is an effective method to automate email marketing and connect with your subscribers at a more individualized level. As a frequent MailerLite user, I can confirm that autosend campaigns have proven to increase conversions and foster strong customer connections. In this article, I will walk you through the steps of creating an autosend campaign in MailerLite and provide some personal tips and recommendations.

Understanding Autosend Campaigns

Before we dive into the technical details, let’s take a moment to understand the concept of autosend campaigns. An autosend campaign allows you to set up a series of pre-written emails that are sent to your subscribers automatically based on a trigger or a specific timeframe.

With autosend campaigns, you can deliver a sequence of targeted emails to your subscribers, tailored to their interests and behaviors. This automation not only saves you time and effort but also ensures that your subscribers receive timely and relevant content, ultimately leading to higher engagement and conversions.

Setting Up an Autosend Campaign in MailerLite

To create an autosend campaign in MailerLite, follow these steps:

  1. Sign in to your MailerLite account and navigate to the “Campaigns” tab.
  2. Click on the “Create Campaign” button and select “Autosend Campaign” from the options.
  3. Choose a name for your campaign and select the list of subscribers you want to target.
  4. Set the timing and triggers for your emails. You can choose to send emails based on a specific date, a subscriber’s action (such as opening an email or clicking a link), or a custom-defined time interval.
  5. Write your emails. This is where you can add your personal touches and commentary to make your emails more engaging and relatable. Take the time to craft compelling subject lines and engaging content that resonates with your target audience.
  6. Preview and test your campaign to ensure everything looks and functions as intended.
  7. Activate your campaign and let MailerLite handle the rest. Sit back and watch as your personalized emails are automatically sent to your subscribers at the right time.

Personal Touches and Commentary

Adding personal touches and commentary to your autosend campaign can make a significant difference in engaging your subscribers. Here are a few tips:

  • Use conversational language: Write your emails as if you are having a conversation with a friend. Avoid sounding too formal or robotic.
  • Share personal experiences: Share personal stories or experiences that relate to the content of the email. This adds authenticity and builds trust with your subscribers.
  • Ask for feedback: Encourage your subscribers to reply to your emails and share their thoughts or questions. This fosters a sense of community and opens up opportunities for further engagement.
  • Customize email content: Use merge tags to personalize your emails with the subscriber’s name or other relevant information. This shows that you value and recognize each subscriber as an individual.


Creating an autosend campaign in MailerLite is a game-changer for your email marketing strategy. By automating the delivery of personalized emails, you can nurture relationships with your subscribers and drive higher engagement and conversions. Remember to add your personal touches and commentary to make your emails stand out and connect with your audience on a deeper level. Get started with autosend campaigns in MailerLite today and take your email marketing to new heights.