How To Create A Sales Pipeline In Trello

“Establishing a sales pipeline is a significant task for every sales team, as it effectively arranges and monitors the advancement of deals. Trello, a prevalent project management solution, can serve as an effective means for creating and overseeing your sales pipeline. In this article, I will lead you through the steps of creating a sales pipeline in Trello and provide some personal recommendations and observations throughout the process.”

Step 1: Create a Board in Trello

The first step is to create a new board in Trello specifically for your sales pipeline. You can title it something like “Sales Pipeline” or “Sales Process.” It’s important to have a dedicated board to keep your sales pipeline separate from other projects and tasks.

Step 2: Set Up Lists

Once you have your board created, it’s time to set up lists. Lists in Trello represent the different stages of your sales process. Common stages include “Lead Generation,” “Qualified Leads,” “Negotiation,” and “Closed Deals.” You can customize the names of the lists to match your own sales process.

Step 3: Add Cards

Now that you have your lists set up, it’s time to add cards to each list. Cards in Trello represent individual deals or prospects. When you create a card, you can add details such as the name of the prospect, contact information, deal value, and any relevant notes or comments. This allows you to have all the necessary information about each deal in one place.

Step 4: Customize Labels and Due Dates

Trello allows you to further organize your sales pipeline by adding labels and due dates to cards. Labels can be used to categorize deals based on different criteria, such as deal size, industry, or lead source. Due dates can be used to set reminders for important tasks or follow-ups related to a particular deal.

Step 5: Collaborate and Communicate

Trello is a collaborative tool that allows you to work with your sales team. You can invite team members to your board, assign them to specific cards, and leave comments or updates on individual deals. Collaboration and communication are key in a sales pipeline, as it helps to keep everyone on the same page and ensures that nothing falls through the cracks.

Step 6: Track and Analyze

One of the biggest advantages of using Trello for your sales pipeline is the ability to track and analyze your sales data. Trello provides various power-ups and integrations that allow you to generate reports, analyze sales performance, and identify trends or areas for improvement. Make use of these features to gain valuable insights and make data-driven decisions.


Creating a sales pipeline in Trello can significantly streamline and improve your sales process. By following the steps outlined in this article, you can set up a well-organized and efficient sales pipeline that helps you stay on top of your deals and close more sales. Remember to customize your pipeline to fit your specific sales process and make use of Trello’s collaboration features to work effectively with your team. Happy selling!