How To Create A Mailerlite Sequence

Designing a MailerLite sequence can prove to be a successful approach for streamlining your email marketing and connecting with your followers. As a person who has utilized MailerLite extensively, I can confirm its simple interface and robust capabilities. In this piece, I will walk you through the steps of crafting a MailerLite sequence, offering insights and thoughts as we go along.

Step 1: Set Up Your Automation

To create a MailerLite sequence, start by logging in to your account and navigating to the “Automation” tab. Click on “Create New Workflow” and choose “Regular Workflow” to begin.

Here’s where the personal touch comes in – I always like to give my workflows unique and descriptive names that reflect the purpose of the sequence. For example, if I’m creating a welcome sequence for new subscribers, I might name it “New Subscribers Welcome Series”. This makes it easier to manage and identify the sequence later on.

Step 2: Define the Trigger

Next, it’s time to define the trigger that will start the MailerLite sequence. This could be a specific event, such as a subscriber joining a particular mailing list or filling out a form on your website. Choose the trigger that makes the most sense for your workflow.

Adding personal touches here can help create a more engaging experience for your subscribers. For example, you could include a personalized welcome message that addresses the subscriber by their name and expresses gratitude for joining your mailing list. This small gesture can make a big impact and foster a sense of connection.

Step 3: Map Out Your Sequence

Now it’s time to map out the sequence of emails that will be sent to your subscribers. Think about the goals you want to achieve with this sequence and how you can provide value to your subscribers at each step.

Remember to add personal touches throughout the sequence to make it feel more authentic. For example, you could share personal anecdotes or stories that relate to the content of each email. This helps to establish a connection with your audience and keeps them engaged.

When creating the emails, MailerLite offers a user-friendly drag-and-drop editor that allows you to customize the design and layout. Don’t forget to test your emails thoroughly before activating the sequence to ensure everything looks and functions as intended.

Step 4: Set Triggers and Delays

In order to create a well-timed and targeted sequence, it’s important to set triggers and delays between each email. Triggers can be actions taken by your subscribers, such as opening a previous email or clicking on a link. Delays determine the time intervals between each email, allowing you to control the pacing of the sequence.

Personalize these triggers and delays based on your audience’s behavior and preferences. For example, you could set a trigger to send a follow-up email if a subscriber doesn’t open the previous email within a specific timeframe. This shows your attentiveness and helps to re-engage subscribers who may have missed or forgotten about your initial email.

Step 5: Monitor and Optimize

Once your MailerLite sequence is up and running, it’s important to monitor its performance and make optimizations as needed. Pay attention to key metrics such as open rates, click-through rates, and conversions to gauge the effectiveness of your sequence.

Personalize your analysis by segmenting your subscribers based on their behavior or characteristics. This allows you to identify patterns and make data-driven decisions to improve your sequence’s performance. For example, you could analyze which emails are generating the highest engagement and adjust the content or timing of future emails accordingly.


Creating a MailerLite sequence can be a game-changer for your email marketing efforts. By following the steps outlined in this article and adding personal touches along the way, you can create a sequence that not only automates your email marketing but also delivers a personalized and engaging experience for your subscribers. Remember to continuously monitor and optimize your sequence to ensure it’s delivering the desired results. Happy sequencing!