How To Convert Segment Into A Group Mailerlite

How To Articles

Converting a section into a team on MailerLite is a valuable method for simplifying your email marketing undertakings. As an individual who has employed MailerLite for multiple years, I can confirm its proficiency in handling and arranging email campaigns.

Before we delve into the steps of converting a segment into a group, let’s first understand the difference between the two. A segment is a subset of your subscribers based on specific criteria, such as location, engagement level, or purchase history. On the other hand, a group is a more permanent categorization of your subscribers, which can be useful for targeting specific campaigns or sending personalized content.

To convert a segment into a group in MailerLite, follow these steps:

Step 1: Accessing the Segments and Groups

First, log in to your MailerLite account and navigate to the “Subscribers” tab. From there, click on “Segments & Groups” in the sidebar menu.

Step 2: Creating a New Group

Next, click on the “Groups” tab and select “Create a new group.” Give your group a name that accurately represents the segment you are converting.

Step 3: Adding Subscribers to the Group

Once you’ve created the group, you’ll need to add subscribers from the segment to the group. To do this, click on the “Subscribers” tab, select the segment you want to convert, and click on the “Select all” checkbox to select all subscribers within the segment. Then, click on the “Add to group” button and choose the newly created group.

Step 4: Review and Confirm

Before finalizing the conversion, take a moment to review the subscribers you’ve added to the group. Ensure that the correct subscribers are selected and that the group name accurately reflects the segment’s criteria. Once you’re satisfied, click on the “Confirm” button to complete the conversion.

Now that you’ve successfully converted a segment into a group, you can utilize this group for more targeted email marketing campaigns. Personalization is key in today’s competitive landscape, and MailerLite allows you to take your email marketing to the next level by tailoring your content to specific groups of subscribers.

In conclusion, converting a segment into a group in MailerLite is a straightforward process that can greatly enhance your email marketing efforts. By organizing your subscribers into groups, you can create more personalized and targeted campaigns, leading to higher engagement and conversion rates. Start leveraging the power of groups in MailerLite today and take your email marketing to new heights.