How To Connect Mailchimp To Wix 2021

How To Articles

I had the chance to incorporate Mailchimp into my Wix site, and I have to admit, it has significantly improved my email marketing strategies. This article will walk you through the steps of linking Mailchimp and Wix in 2021, offering detailed guidance and insights from my own experience.

Step 1: Sign Up for a Mailchimp Account

The first step in connecting Mailchimp to Wix is to create an account on the Mailchimp website. Simply visit and click on the “Sign Up Free” button. Fill in your details, and once you’re done, you’ll have access to your Mailchimp dashboard.

Step 2: Create a New Audience

Before you can connect Mailchimp to your Wix website, you need to set up an audience in Mailchimp. This audience will be the list of subscribers that you will be targeting with your email campaigns. To create a new audience, click on the “Audience” tab in your Mailchimp dashboard and then select “Create Audience”. Fill in the necessary details, such as the audience name, contact information, and audience settings, and click on “Save” when you’re done.

Step 3: Generate an API Key

In order to connect Mailchimp to your Wix website, you will need to generate an API key from your Mailchimp account. To do this, go to the “Account” menu in your Mailchimp dashboard and select “Extras” followed by “API Keys”. Click on the “Create A Key” button, and Mailchimp will generate a unique API key for you. Make sure to copy this key as you will need it in the next step.

Step 4: Connect Mailchimp to Wix

Now it’s time to connect Mailchimp to your Wix website. Log in to your Wix account and navigate to the Editor. From the left-hand side menu, click on “Settings” and then select “Marketing & SEO”. Scroll down until you find the “Email Marketing” section, and click on “Connect Now”. Choose “Mailchimp” from the available email marketing options.

Enter the API key you generated earlier into the designated field and click on “Connect”. Wix will then establish a connection with your Mailchimp account.

Step 5: Sync Your Audience

After connecting Mailchimp to Wix, the final step is to sync your Mailchimp audience with your Wix website. To do this, go back to the “Email Marketing” section in your Wix settings and click on “Manage Your Audience”. From there, select your desired Mailchimp audience and click on “Sync Audience”. Wix will then update your audience, ensuring that any new subscribers on your website are automatically added to your Mailchimp list.


Integrating Mailchimp with Wix is a straightforward process that can greatly enhance your email marketing efforts. By following the steps outlined in this article, you can seamlessly connect Mailchimp to your Wix website and start building your email list effectively. Remember, connecting Mailchimp allows you to automate your email campaigns, track your subscribers’ engagement, and ultimately drive more conversions. So, why wait? Connect Mailchimp to your Wix website today and take your email marketing to the next level!