How To Connect Google Analytics And Search Console

In this article, I will provide you with step-by-step instructions on how to link Google Analytics and Google Search Console, which will give you valuable information on your website’s performance. As a skilled web analyst, I can attest to the significant impact of this integration on understanding user behavior and enhancing website visibility.

Why Connect Google Analytics and Search Console?

Before diving into the process, let’s understand why it’s important to connect these two powerful tools. Google Analytics provides detailed data on user behavior, traffic sources, and conversions. On the other hand, Google Search Console focuses on organic search performance, keyword rankings, and website indexing.

By integrating these two tools, you can gain a comprehensive view of how your website is performing in search results and understand how users are interacting with your site.

Step-by-Step Guide

Step 1: Set Up Google Analytics

If you haven’t already set up Google Analytics for your website, follow these steps:

  1. Create a Google Analytics account by visiting
  2. Click on “Sign up” and provide the necessary details like account name, website URL, and reporting time zone.
  3. Once you have completed the steps, Google Analytics will generate a unique tracking code for your website. Copy this code and add it to all the pages of your website, preferably within the <head> section. This will allow Google Analytics to track user activity on your website.

Step 2: Verify Site Ownership in Search Console

To connect Google Analytics and Search Console, you must first verify site ownership in Search Console:

  1. Go to and sign in with your Google account.
  2. Click on “Add Property” and enter your website URL.
  3. Choose a verification method (e.g., HTML file upload, HTML tag, DNS record, or Google Analytics) and follow the instructions based on the method you choose.
  4. Once your website ownership is verified, you can proceed to the next step.

Step 3: Link Google Analytics and Search Console

Now, let’s link Google Analytics and Search Console:

  1. Open Google Analytics and navigate to the Admin panel.
  2. Under the Property column, click on “Property Settings.”
  3. Scroll down to the “Search Console” section and click on “Adjust Search Console.”
  4. Click on the dropdown menu and select the desired Search Console property.
  5. Save your changes, and Google Analytics will start importing Search Console data within 24 to 48 hours.


By connecting Google Analytics and Google Search Console, you can gain in-depth insights into your website’s performance, user behavior, and organic search visibility. This integration allows you to make data-driven decisions, identify opportunities for improvement, and optimize your website’s overall performance.

Remember, it’s essential to regularly review and analyze the data from both Google Analytics and Search Console to make informed decisions that can enhance your website’s visibility and user experience.

So go ahead, connect these powerful tools, and unlock the full potential of your website!