How To Configure Meta Pixel Shopify Without Using Shopify

How To Articles

Setting up Meta Pixel on Shopify without directly using Shopify can be challenging, but don’t worry! By having some technical knowledge and being patient, you can still reach your goal. This article will walk you through each step, while also sharing my own helpful tips and tricks.

What is Meta Pixel?

Meta Pixel is a powerful tracking and analytics tool that allows you to gather data about the visitors and their behavior on your website. It provides valuable insights that can help you optimize your marketing campaigns and make informed business decisions. While Meta Pixel is commonly used on Shopify, it can also be integrated with other platforms by following a few manual steps.

Step-by-Step Guide to Configure Meta Pixel on Shopify Without Using Shopify

1. Obtain your Meta Pixel Tracking Code

The first step is to obtain your Meta Pixel tracking code, which you can generate by visiting the Meta Pixel website and setting up your account. Once you have your tracking code, make sure to copy it to your clipboard or save it in a text file for easy access.

2. Access Your Website’s HTML Code

Next, you’ll need to access the HTML code of your website. Depending on the platform you are using, this can be done by navigating to the backend or admin panel of your website and finding the section where you can edit the code.

3. Find the Header Section of Your Website

Within the HTML code of your website, locate the <head> section. This is typically where you would find the opening and closing <head> tags. The <head> section is where you will insert your Meta Pixel tracking code.

4. Insert the Meta Pixel Tracking Code

Once you have found the <head> section of your website, paste the Meta Pixel tracking code just before the closing </head> tag. Make sure to save the changes to your website’s HTML code.

5. Test Your Configuration

After saving the changes, it’s important to test your configuration to ensure that the Meta Pixel tracking code is working correctly. You can do this by visiting your website and using the Meta Pixel analytics dashboard to check if the data is being tracked and reported accurately.


Configuring Meta Pixel on Shopify without using Shopify might require some technical skills, but it is definitely achievable. By following the steps outlined in this article, you can successfully integrate Meta Pixel with your website and start harnessing the power of data and analytics to optimize your online presence. Remember to test your configuration to ensure everything is working smoothly. Happy tracking!