Merging two audiences in Mailchimp is an effective method to merge your contact lists and simplify your email marketing efforts. In this guide, I will walk you through the step-by-step procedure of combining two audiences in Mailchimp, while incorporating personalized touches and sharing additional insights from my own personal experience.
Step 1: Assess Your Audiences
Before combining two audiences, it’s important to assess their characteristics and determine if they are compatible. Consider factors such as demographics, interests, engagement levels, and any unique segmentation you have applied to each audience.
Take a moment to review the goals of your email marketing campaign and how merging these audiences can help you achieve those goals. It’s essential to have a clear understanding of your target audience before taking any further steps.
Step 2: Export and Compare Audiences
To combine two audiences in Mailchimp, you’ll need to export the data from both audiences and compare them side by side. This will help you identify any duplicate contacts and ensure a seamless merging process.
Start by exporting the first audience from Mailchimp. In the Audience tab, click on the audience you want to export, then select the Export Audience option. Choose the desired file format (e.g., CSV) and save the file to your computer.
Repeat the same process for the second audience, making sure to save it as a separate file. Once you have both audience files ready, open them in a spreadsheet program and compare the contact details, such as email addresses, names, and any other relevant information.
Step 3: Merge Audiences
After comparing the audiences, it’s time to merge them into a single audience in Mailchimp. Start by creating a new audience in Mailchimp, which will serve as the destination for the merged contacts.
In the Audience tab, click on the Create Audience button and provide the necessary details, such as the audience name and contact information. Once the new audience is created, navigate to the Manage Audience section and select the Import Contacts option.
Upload the file containing the merged contacts and follow the prompts to map the contact fields correctly. Take this opportunity to add personal touches and commentary to your email templates, ensuring your messages resonate with the combined audience.
Step 4: Clean Up Duplicate Contacts
After merging the audiences, it’s common to encounter duplicate contacts. To avoid sending redundant emails and maintain a clean list, it’s crucial to identify and remove these duplicates from your merged audience.
Mailchimp provides a handy feature called the “Cleaned Contacts” segment, which automatically detects and isolates duplicate contacts. Review this segment, carefully cross-referencing the contact information, and remove any duplicates to keep your audience clean and engaged.
Step 5: Update Your Email Campaigns and Automations
Now that you have successfully combined your audiences, remember to update your email campaigns and automations to reflect the changes. Double-check that your segmentation, personalization, and targeted messaging align with the new merged audience.
Consider adding personal touches and commentary throughout your email content to create a more personalized and engaging experience for your subscribers. Share anecdotes, industry insights, or relevant tips that resonate with your readers and reflect your unique brand voice.
Conclusion
Combining two audiences in Mailchimp can be a strategic move to optimize and simplify your email marketing efforts. By carefully assessing your audiences, comparing and merging their data, cleaning up duplicates, and updating your campaigns, you can create a more targeted and personalized experience for your subscribers.
Remember to add those personal touches and commentary that make your emails stand out and resonate with your audience. Experiment, learn, and continuously refine your email marketing strategy to cultivate meaningful connections with your subscribers.