How To Collect Birthdays On Mailerlite

How To Articles

Collecting your subscribers’ birthdays can be an effective method to personalize your email marketing strategies and show your subscribers that they are important. This article will provide step-by-step instructions on how to gather birthdays using MailerLite, a widely-used email marketing platform that offers robust tools and a user-friendly interface.

Why Collect Birthdays?

Before we dive into the steps, let’s first understand why collecting birthdays can be beneficial for your email marketing efforts. By knowing your subscribers’ birthdays, you can send them personalized birthday greetings, exclusive offers, and special discounts. This not only helps to build a strong connection with your subscribers but also increases engagement and conversions.

Step 1: Create a New Field

To collect birthdays on MailerLite, you need to create a custom field to store this information. Here’s how:

  1. Login to your MailerLite account and navigate to the Subscribers section.
  2. Click on the “Fields” tab.
  3. Click on the “Add Field” button.
  4. Choose the “Date” field type.
  5. Enter a name for the field, such as “Birthday”.
  6. Save the field.

Step 2: Add the Field to Your Signup Forms

Once you have created the custom field, you need to add it to your signup forms so that subscribers can enter their birthdays. Here’s how:

  1. Go to the “Forms” section in your MailerLite account.
  2. Select the signup form you want to edit or create a new one.
  3. Drag and drop the “Birthday” field onto your form.
  4. Customize the field label and any other settings as desired.
  5. Save your form.

Step 3: Automate Birthday Emails

Now that you have collected birthdays from your subscribers, it’s time to put that information to good use. MailerLite offers automation features that allow you to send personalized birthday emails automatically. Here’s how:

  1. Go to the “Automation” section in your MailerLite account.
  2. Click on the “Create Workflow” button.
  3. Select the trigger “Subscriber’s Birthday”.
  4. Choose the delay and frequency of the email.
  5. Create your birthday email with a personalized message and offer.
  6. Save and activate your workflow.


Collecting birthdays on MailerLite is a simple yet effective way to add a personal touch to your email marketing campaigns. By following the steps outlined in this article, you can collect birthdays from your subscribers, send personalized birthday emails, and build stronger relationships with your audience. Start leveraging the power of birthdays today and watch your engagement and conversions soar!