How To Check Spam Scores Aweber

How To Articles

One of the biggest obstacles in email marketing is guaranteeing successful delivery of your emails to your subscribers’ inboxes, rather than being rejected into the notorious spam folder. As spam filters continue to advance, it is not uncommon for legitimate emails to be mistakenly marked as spam. To prevent this, it is crucial to routinely monitor the spam scores of your email campaigns. This guide will walk you through the steps of checking spam scores in AWeber, a widely used email marketing service.

Before we dive into the details, let me share a personal experience. As an email marketer, I’ve encountered situations where my carefully crafted emails ended up in spam folders, causing a significant drop in open rates and engagement. It was frustrating to see my hard work go to waste. That’s when I realized the importance of regularly checking spam scores and making necessary adjustments to improve deliverability.

Why Check Spam Scores in AWeber?

AWeber provides a built-in feature called Spam Score that allows you to assess the likelihood of your email being flagged as spam. This score is based on various factors, including email content, subject line, and sender reputation. By checking the spam score of your emails, you can identify potential issues and take corrective measures before sending them out to your subscribers.

Step 1: Accessing the Spam Score Feature

To check the spam score of your emails in AWeber, follow these steps:

  1. Login to your AWeber account and navigate to the “Messages” tab.
  2. Select the email campaign you want to check and click on the “Edit” button.
  3. In the email editor, click on the “Options” tab.
  4. Scroll down to find the “Spam Score” section.
  5. Click on the “Check” button to generate the spam score for your email.

Once you click on the “Check” button, AWeber will analyze your email content and provide you with a spam score on a scale of 0 to 10. The lower the score, the better chances your email has to bypass spam filters.

Step 2: Interpreting the Spam Score Results

Now that you have the spam score for your email, it’s time to interpret the results. AWeber provides a detailed breakdown of the factors contributing to your email’s spam score. By analyzing these factors, you can identify potential issues and make necessary adjustments.

Here are some common factors that may impact your spam score:

  • Email Content: Excessive use of spam trigger words, excessive capitalization, and poor formatting can increase the spam score. Make sure to craft your emails with engaging and informative content.
  • Subject Line: Using misleading or overly promotional subject lines can raise the spam score. Keep your subject lines concise, relevant, and personalized.
  • Sender Reputation: If your email address has been associated with spam in the past, it can negatively impact your spam score. Maintain a good sender reputation by following email best practices and engaging with your subscribers.

By understanding these factors, you can make informed decisions and optimize your email campaigns to improve deliverability.

Conclusion

Checking the spam scores of your email campaigns in AWeber is an essential step in ensuring successful email deliverability. By taking the time to analyze and improve your emails’ spam scores, you can increase the chances of reaching your subscribers’ inboxes and achieving higher open rates and engagement.

Remember, email marketing is all about building relationships with your audience, and that starts with making sure your messages land in the right place. So, don’t overlook the importance of regularly checking spam scores in AWeber and adjusting your email content accordingly. Happy email marketing!