How To Change Facebook Pixel Name

How To Articles

Renaming your Facebook pixel is a straightforward but essential task for maintaining organized analytics. In this article, I will lead you through each step of the process for changing the name of your Facebook pixel.

Step 1: Accessing the Facebook Events Manager

To begin, log in to your Facebook account and navigate to the Facebook Business Manager. From there, click on “Events Manager” in the top navigation menu. This will take you to the Events Manager dashboard.

Step 2: Selecting the Pixel

In the Events Manager dashboard, locate the “Pixels” tab on the left-hand side menu. Click on it to view all the pixels associated with your account. Identify the pixel that you want to rename and click on its name to access the pixel settings.

Step 3: Changing the Pixel Name

Once you are in the pixel settings, scroll down to the “General” section. Here, you will find the current name of your pixel. To change it, simply click on the “Edit” button next to the pixel name.

A dialog box will appear, allowing you to enter a new name for your pixel. Take some time to think of a name that accurately reflects the purpose or website associated with the pixel. Once you have entered the new name, click on the “Save” button.

It’s important to note that changing the pixel name does not affect the pixel’s functionality or tracking capabilities. The purpose of renaming the pixel is purely for organizational purposes.

Step 4: Verifying the Name Change

After saving the new pixel name, you will be redirected to the pixel settings page. Scroll down to the “General” section again to verify that the name has been changed successfully. The updated name should now be displayed.


Changing the name of your Facebook pixel is a straightforward process that can help you keep track of multiple pixels and their associated websites or campaigns. By following these simple steps, you can ensure that your pixel names accurately reflect their purpose and make it easier for you to manage your Facebook advertising efforts.