In this article, I will assist you in modifying the default “Cleaned” status to “Subscribed” in Mailchimp. Being a frequent user of Mailchimp, I recognize the significance of keeping a precise and current list of subscribers. Let’s delve into the specifics and make this adjustment together.
Understanding the “Cleaned” Status in Mailchimp
Before we proceed, let’s briefly discuss what the “Cleaned” status means in Mailchimp. When an email address is marked as “Cleaned,” it indicates that Mailchimp has encountered a permanent delivery issue with that address. This could happen if the recipient’s email server is constantly rejecting messages or if the email address no longer exists.
By default, Mailchimp treats “Cleaned” addresses as inactive, meaning they won’t receive any future campaign emails. However, you may want to change this status to “Subscribed” if you believe that some “Cleaned” addresses are still valid and you want to continue sending campaigns to them.
Changing “Cleaned” to “Subscribed”
To change the “Cleaned” status to “Subscribed” for specific email addresses, follow these steps:
- Log in to your Mailchimp account and navigate to the “Audience” tab.
- Select the audience you want to work with.
- Click on the “Manage Contacts” dropdown and choose “Segments.”
- Create a new segment by clicking on the “Create Segment” button.
- In the segment creation page, choose the conditions that define the group of email addresses that you want to change from “Cleaned” to “Subscribed”. You can select criteria such as “Email status,” “Merge fields,” or “Tags” to filter the recipients.
- Once you have defined the segment, click on the “Preview Segment” button to verify that the correct email addresses are included.
- If everything looks good, click on the “Save Segment” button.
- Now that you have your segment, go back to the “Audience” tab and click on the “Manage Contacts” dropdown again.
- Choose “Manage Contacts” and then “Manage Subscribers.”
- In the “Search subscribers” field, type the name of your segment or any other filters that can help you find the desired email addresses.
- Once you see the list of subscribers, select the checkbox next to each email address that you want to change from “Cleaned” to “Subscribed.”
- Click on the “Actions” dropdown and select “Change Status.”
- In the “Change Email Status” popup, choose “Subscribed” from the dropdown.
- Click on the “Change Status” button to confirm the change for the selected email addresses.
And that’s it! You have successfully changed the “Cleaned” status to “Subscribed” for the specific email addresses in your Mailchimp audience. This ensures that these recipients will now receive your future email campaigns.
Conclusion
Managing your subscriber list is crucial for effective email marketing. By changing the default “Cleaned” status to “Subscribed” for specific email addresses in Mailchimp, you can maintain a more accurate list and ensure that your campaigns reach the intended recipients. Remember, it is always a good practice to regularly clean your list and remove any invalid email addresses to improve your email deliverability. Happy email marketing!